Braze Solution Architect

McAfee; Bengaluru; Hybrid; INR 3,200,000 - 5,200,000; Full time

Benefits offered by this job

Bonus Program

Pension and Retirement Plans

Medical, Dental, and Vision Coverage

Paid Time Off

Paid Parental Leave

Community Involvement Support

Job summary

McAfee in Bengaluru (Hybrid) is seeking a Messaging Operations Technical Lead to scale customer engagement platforms and optimize data flows for lifecycle marketing. You will lead Braze-based capabilities, establish standards, and drive automation across global teams from our development center in Bangalore.

You will partner with Marketing, Product, Engineering, Analytics, and Data teams to improve platform governance, reduce operational complexity, and accelerate time-to-market for personalized

Qualifications

• Bachelor's degree required with 5–9 years in Marketing Operations, CDP, or CRM.
• Hands-on Braze design, architecture, implementation, and governance experience.
• Strong knowledge of audience segmentation, customer journeys, and data modeling.
• Experience with enterprise-scale marketing tech integrations and governance frameworks.
• Familiarity with CDPs and cloud data environments (Snowflake/Databricks/Azure).

Responsibilities

• Own Braze-based customer engagement capabilities across channels.
• Define scalable approaches for customer journeys and personalization.
• Collaborate with Product, Engineering, and Data teams to drive platform enhancements.
• Manage event frameworks, data quality, and integrations across ecosystems.
• Translate business requirements into scalable technical solutions.
• Lead automation, training, and governance initiatives for platform adoption.

Skills

Braze expertise

Marketing operations

Data modeling

Audience segmentation

SQL / APIs

Cross-functional collaboration

Education

Bachelor's degree

Tools

Braze

Adobe Experience Platform

Segment

mParticle

Tealium

Snowflake

Databricks

Azure

Job description

Role Summary

This role is a critical investment in scaling McAfee's customer engagement capabilities and ensuring the platforms, data, and processes needed to support lifecycle marketing and personalization are built for the future. A dedicated Messaging Operations Technical Lead will provide the technical leadership needed to establish platform standards, optimize integrations and data flows, drive automation, and create scalable operational frameworks that enable global teams to execute efficiently and consistently. By serving as the bridge between Marketing, Product, Engineering, Analytics, and Data teams, this role will reduce operational complexity, accelerate time-to-market, improve platform adoption and governance, and ensure McAfee fully realizes the value of its investment in Braze and future customer engagement capabilities.

Role Summary

This role is a critical investment in scaling McAfee's customer engagement capabilities and ensuring the platforms, data, and processes needed to support lifecycle marketing and personalization are built for the future. A dedicated Messaging Operations Technical Lead will provide the technical leadership needed to establish platform standards, optimize integrations and data flows, drive automation, and create scalable operational frameworks that enable global teams to execute efficiently and consistently. By serving as the bridge between Marketing, Product, Engineering, Analytics, and Data teams, this role will reduce operational complexity, accelerate time-to-market, improve platform adoption and governance, and ensure McAfee fully realizes the value of its investment in Braze and future customer engagement capabilities.

This is a Hybrid position located at our Bangalore, India, development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time.

Position Details

About The Role

• You will serve as the technical owner of Braze, leading customer engagement capabilities across email, push notifications, in-app messaging, and emerging channels while establishing scalable customer journey frameworks, audience structures, and campaign architecture standards.
• You will define scalable approaches for implementing customer journeys, audience segmentation, personalization, and experimentation within Braze and the broader customer engagement ecosystem.
• You will partner closely with Product, Engineering, and Data teams to drive platform enhancements and implement customer engagement capabilities that align with business goals and industry best practices.
• You will oversee customer data requirements, event frameworks, audience enablement strategies, and integrations across CDPs, data warehouses, internal systems, and third-party marketing technologies while ensuring data quality and reliability.
• You will act as a trusted advisor to stakeholders, translating business requirements into scalable technical solutions and recommending optimal approaches for lifecycle marketing, personalization, and testing initiatives.
• You will serve as the primary Braze subject matter expert, providing technical leadership, developing standards and training programs, mentoring teams, evaluating new platform capabilities, and driving automation and governance initiatives that improve platform performance and operational effectiveness.

About You

• You should have a bachelor's degree and 5-9 years of experience in Marketing Operations, Marketing Technology, CRM, Lifecycle Marketing, Customer Engagement Platforms, or Marketing Automation, including at least 3 years of hands-on experience with Braze solution design, architecture, implementation, and platform management.
• You should have experience designing and supporting enterprise-scale customer engagement ecosystems, with deep expertise in Braze Canvas architecture, audience segmentation, customer journey design, data modeling, personalization, event-based triggering, cross-channel orchestration, messaging operations, and platform governance.
• You should have a strong background working with customer data platforms (CDPs), data warehouses, APIs, and marketing technology integrations, along with a solid understanding of customer identity resolution, data schemas, event frameworks, and audience management principles.
• You should have experience working with SQL, JSON, APIs, webhooks, and broader marketing technology ecosystems, and should have established governance frameworks, scalable execution models, and operational processes that drive efficiency and consistency.
• You should preferably hold a Braze certification and have experience with CDP technologies such as Adobe Experience Platform, Segment, mParticle, or Tealium, as well as familiarity with cloud data environments including Snowflake, Databricks, or Azure and customer journey analytics platforms.
• You should think like a solution architect, thrive at the intersection of marketing, technology, operations, and customer experience, and excel at translating complex business requirements into scalable technical solutions.
• You should be a trusted advisor who proactively drives process optimization, automation, and continuous improvement while effectively influencing cross-functional stakeholders and balancing strategic thinking with hands-on execution when needed.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental, and Vision Coverage
• Paid Time OffPaid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.