Conversion Rate Optimization Specialist

SaaS Labs

Bengaluru

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A leading company in the software development sector is looking for a Conversion Rate Optimization Specialist in Bengaluru. The role involves optimizing marketing funnels and website experiences to enhance user engagement and drive growth. The ideal candidate has strong analytical skills, experience in A/B testing, and a background in marketing. Join us to make impactful changes in how businesses connect with customers.

Qualifications

4+ years of experience in CRO from high growth B2B SaaS.
Proven experience optimizing conversion rates across digital platforms.
Expertise in A/B testing, multivariate testing, and landing page experiments.

Responsibilities

Optimize marketing funnels and landing pages to maximize conversions.
Conduct and analyze A/B and multivariate tests.
Track performance metrics using Google Analytics and provide insights.

Skills

CRO principles

A/B testing tools

web analytics

Data Analytical Skills

creative problem solving

detail-oriented

Education

Bachelor’s degree in marketing

Tools

Google Analytics

VWO

Optimizely

Hubspot

Amplitude

Job description

Join to apply for the Conversion Rate Optimization Specialist role at SaaS Labs

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About the role:

The CRO Specialist will be responsible for optimizing the performance of marketing funnels, landing pages, and website experiences to maximize conversions. This role requires a deep understanding of user behavior, data analysis, and A/B testing to identify opportunities and drive measurable growth. The ideal candidate will leverage their expertise in experimentation, UX design, and analytics to create high-impact solutions that improve the customer journey.

What you'll do:

Analyze and optimize key touchpoints (e.g., landing pages, sign-up forms, checkout processes) to increase conversion rates.
Design, implement, and analyze A/B and multivariate tests to validate hypotheses and improve user experience.
Track key performance metrics (KPIs) such as conversion rates, bounce rates, CTR using tools like Google Analytics, Tableau, Hubspot and provide actionable insights.
Excel in meticulous planning, whether it’s setting up experiments, QAing tests, or documenting results. Your ability to manage multiple projects simultaneously ensures everything stays on track and nothing is overlooked.
Run dynamic landing page optimization and personalized experiments to improve engagement and conversions.
Monitor and refine the performance of ongoing optimization efforts, ensuring sustained improvements.
Work with marketing, sales, and product teams to ensure optimization efforts align with overall business goals.
Gather and analyze user feedback and behavior data to inform optimization strategies.

Qualifications:

Education: Bachelor’s degree in marketing.
Experience: 4+ years of experience, preferably from high growth B2B SaaS.
Background: Proven experience as a CRO Expert, with a strong track record in optimizing conversion rates and user experiences across various digital platforms. Expertise in conducting A/B testing, multivariate testing, and personalized landing page experiments to drive significant improvements in key metrics.

Skills:

Expertise in CRO principles, A/B testing tools (e.g., VWO, Optimizely), and web analytics (e.g., Google Analytics).
Strong Data Analytical Skills in GA4, Hubspot, Amplitude.
Strong creative problem solving abilities to improve conversions and user experience.
Detail oriented with the ability to manage multiple experiments simultaneously.
Google Analytics and CXL Certifications are a plus.

Seniority level