Web Content Writer

Auburn Digital Solutions; Lucknow; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Impactful government projects

Large-scale campaigns

Creative work environment

Public communication innovation

Job summary

Auburn Digital Solutions in Lucknow, India, seeks a Social Media & Digital Content Specialist with 2+ years' experience, focused on government projects and public campaigns. You will shape content strategies, align with official communication standards, and engage Gen Z audiences across platforms.

You will craft SEO-friendly posts, captions, reels, and blogs, coordinate with designers and editors, and monitor analytics to improve reach and impact on public awareness initiatives.

Qualifications

• Prior government project experience preferred/mandatory.
• Strong understanding of Gen Z trends and digital culture.
• Excellent knowledge of social media management and digital marketing.
• Strong SEO content writing and copywriting skills.
• Ability to develop creative and innovative campaign ideas.
• Knowledge of social media analytics and reporting tools.
• Good understanding of hashtags, keywords, content optimization, and audience engagement.

Responsibilities

• Develop and execute social media strategies for government projects and campaigns.
• Create Gen Z-friendly, trend-driven content while maintaining government standards.
• Manage Instagram, Facebook, X and YouTube.
• Create captions, posts, reels, short-form videos, and campaign concepts.
• Write SEO-friendly articles, blogs, website content, and social copy.
• Conduct keyword research and optimize content for search visibility.
• Coordinate with designers, video editors, and team members to execute campaigns.

Skills

Gen Z trends

Social media strategy

SEO writing

Digital content creation

Social media management

Digital marketing

Copywriting

Campaign ideas

Hashtag strategy

Content analytics

Job description

About the Role

We are looking for a creative and experienced Social Media & Digital Content Specialist who has previously worked on Government Projects and understands the communication style, processes, and audience requirements associated with government initiatives.

The ideal candidate should be well-versed in Gen Z trends, social media strategy, SEO writing, and digital content creation, with the ability to create engaging and informative content across multiple platforms.

Experience: 2+ Years

Key Responsibilities

Develop and execute social media strategies for government projects and campaigns.

Create Gen Z-friendly and trend-driven content while maintaining professionalism and government communication standards.

Manage social media platforms such as Instagram, Facebook, X, and YouTube.

Create engaging captions, posts, reels, short-form videos, and campaign concepts.

Write SEO-friendly articles, blogs, website content, and social media copy.

Conduct keyword research and optimize content for search visibility.

Coordinate with designers, video editors, and other team members to execute campaigns.

Required Skills

Prior experience working on Government Projects is preferred/mandatory.

Strong understanding of Gen Z trends and digital culture.

Excellent knowledge of Social Media Management and Digital Marketing.

Strong SEO content writing and copywriting skill.

Ability to develop creative and innovative campaign ideas.

Knowledge of social media analytics and reporting tools.

Good understanding of hashtags, keywords, content optimization, and audience engagement.

Preferred Candidate Profile

Experience with government departments, ministries, PSUs, or government communication projects.

Strong portfolio of social media campaigns and SEO content.

Someone who can combine creative Gen Z ideas with professional government communication.

Candidates with experience in public awareness campaigns, digital outreach, or government social media handles will be preferred.

What We Offer

• Opportunity to work on impactful government and public-sector digital projects.
• Exposure to large-scale digital campaigns and social media initiatives.
• Creative and collaborative work environment.
• Opportunity to contribute innovative ideas to public communication.