Web Content Strategist (m/f/d)

Infineon Technologies AG; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Infineon Technologies AG in Bengaluru is looking for a professional Web Content Manager to drive website governance by standardizing content structures and ensuring consistent content placement across platforms.

The ideal candidate will have at least 5 years of relevant experience and must be skilled in creating governance frameworks and collaborating across teams. Strong industry knowledge in the semiconductor sector is preferred, and outstanding communication skills are essential.

Qualifications

• At least 5 years of experience as Web Content Manager or similar role.
• Expertise in web content governance frameworks.
• Strong understanding of web user journeys and content placement.

Responsibilities

• Create and maintain website governance rules.
• Eliminate redundant practices in content placement.
• Train divisions on governance framework effectively.

Skills

Web content governance

Stakeholder training

Collaboration skills

SEO-driven management

Technical collaboration

Job description

We are Looking for a professional to drive website governance by standardizing content structures, eliminating duplication, and ensuring consistent placement across platforms. The role involves training stakeholders, aligning with PIM processes, implementing governance frameworks, and tracking compliance to improve content quality and efficiency globally.

Your Role

• Create and maintain detailed website governance rules, including all types of content (e.g., images, documents, trainings, videos, parameters, etc.) and their placement on the website.
• Eliminate redundant practices, like inconsistent content placement or duplications (e.g., the same document uploaded multiple times with different hierarchies).
• Standardize structural and technical details for similar product categories to achieve clarity and alignment across divisions.
• Train divisions and stakeholders on the rules, guidelines, and governance framework, making sure they are understood and adopted globally.
• Set up a governance framework with clear processes to communicate new rules and guidelines and ensure they are implemented effectively across the organization.
• Work with the PIM Team to align content management processes with central governance and web publishing standards, creating a seamless end-to-end flow for content implementation.
• Develop a process to track compliance with governance guidelines and provide feedback loops to improve adoption and execution.

Your Profile

• Experience: At least 5 years of professional experience as Web Content Manager or similar role, ideally at a large, decentralized organization transitioning toward centralized governance and frameworks.
• Expertise in creating and implementing web content governance frameworks, rules, and guidelines.
• A track record of developing scalable processes and establishing buy‑in across diverse teams with differing priorities.
• Strong understanding of web user journeys, conversion best practices, and content placement to support business growth objectives such as lead generation and organic traffic.
• Experience working with PIM systems, web publishing workflows, and collaborating with technical teams (e.g., UX, IT, and Web Teams) to implement functionalities.
• Familiarity with SEO‑driven web content management and understanding of the relationship between content structure, hierarchy, and traffic performance.
• Outstanding communication and collaboration skills to foster support and accountability across divisional teams and stakeholders.
• Industry Knowledge: Semiconductor industry experience is a significant advantage.

We base our recruiting decisions on the applicant´s experience and skills.