CMS Content Management Lead (Umbraco)

AagatiServe Pvt Ltd; Dadri; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

AagatiServe Pvt Ltd in India seeks an experienced CMS Content Management Lead focused on Umbraco to drive our content strategy and operations across brands and regions.

You will lead content editors, define governance, collaborate with product, design and development teams, and ensure accessibility, SEO, and consistency through templates and workflows.

Qualifications

• 6–10 years of progressive CMS content management with hands-on Umbraco experience.
• Expertise in digital content strategy, planning, and execution.
• Excellent written English and proofreading skills.
• Strong SEO knowledge and WCAG accessibility understanding.
• Ability to manage multiple projects with cross-functional teams.
• Experience with large-scale, multi-brand or multi-region websites.
• Basic HTML/CSS understanding.
• Familiarity with Agile or Scrum methodologies.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Responsibilities

• Develop and maintain a structured content strategy tailored for Umbraco.
• Plan and execute content updates with product, design, and development teams.
• Define governance, taxonomy, metadata standards, and page templates.
• Oversee creation, editing, publishing, and maintenance of content in Umbraco.
• Ensure brand guidelines, SEO, and WCAG accessibility compliance.
• Recreate pages for regional variations with high accuracy.
• Optimize digital assets with SEO-friendly alt texts and image cropping.
• Lead and mentor editors, writers, and junior CMS users.
• Conduct regular content reviews, audits, and approvals.
• Monitor site performance, page speed, and engagement; drive improvements.
• Collaborate with UX designers, developers, and stakeholders.
• Deliver training on Umbraco features and workflows.
• Drive continuous improvements in content operations, tools, and processes.

Skills

Content strategy

Content leadership/mentoring

Project management

English proficiency

SEO & WCAG accessibility

Cross-functional collaboration

HTML/CSS basics

Agile/Scrum

Multi-brand/multi-region experience

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Umbraco CMS

Image optimization tools

UI adjustment tools

Content analytics tools

Job description

We are seeking an experienced and highly skilled CMS Content Management Lead with a strong focus on Umbraco to drive our digital content strategy and operations. This role is pivotal in ensuring our online presence is engaging, accessible, and optimized across multiple brands and regions. The ideal candidate will possess a deep understanding of content lifecycle management within a CMS environment, coupled with leadership capabilities to guide content teams and foster continuous improvement.

• *Key Responsibilities:**
• Develop and maintain a structured content strategy tailored for Umbraco CMS, aligning with business objectives and user needs.
• Plan and execute content updates and new initiatives in close collaboration with product, design, and development teams.
• Define and enforce content governance rules, taxonomy, metadata standards, and page templates to ensure consistency and quality.
• Oversee the creation, editing, publishing, and maintenance of all website content using Umbraco, ensuring adherence to brand guidelines, SEO best practices, and accessibility standards (WCAG).
• Recreate web pages based on existing templates and revise content for regional variations and accuracy, maintaining a high level of detail and precision.
• Optimize digital assets, including image format conversion, creation of SEO-friendly alt texts, and cropping using various web tools.
• Perform visual adjustments of migrated web pages using UI tools to ensure a seamless user experience.
• Act as the primary point of contact for content requests, collaborating effectively with UX designers, developers, and other stakeholders.
• Conduct regular content review sessions to gather approvals and feedback, ensuring content relevance and accuracy.
• Maintain robust content workflows and permissions, and perform regular content audits to identify areas for improvement.
• Monitor and optimize site performance metrics, including page speed, user engagement, and SEO trends, implementing data-driven improvements.
• Lead, mentor, and provide guidance to content editors, writers, and junior CMS users, fostering a collaborative and high-performing team environment.
• Conduct comprehensive training sessions on Umbraco features, content workflows, and best practices.
• Drive continuous improvement initiatives in content operations, tools, and processes.
• *Qualifications:**
• **Required:**
• 6-10 years of progressive experience in CMS content management, with significant hands-on experience with Umbraco CMS (content editing, component management, workflows).
• Proven expertise in digital content strategy, planning, and execution.
• Excellent command of written English and professional proofreading skills.
• Solid understanding of SEO principles, web accessibility standards (WCAG), and content best practices.
• Demonstrated ability to manage multiple projects concurrently and work effectively with cross-functional teams.
• Experience working with large-scale, multi-brand, or multi-region websites.
• Basic understanding of HTML/CSS and website structure.
• Familiarity with Agile or Scrum methodologies.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• **Preferred:**
• Experience in a leadership or mentoring role within a content team.
• Certifications in Umbraco or related CMS platforms.
• Proficiency with image optimization tools and UI adjustment tools.
• Experience with content analytics and reporting tools.

Join our dynamic team where you will play a crucial role in shaping our digital presence and enhancing user experience. We are a forward-thinking company committed to innovation and excellence, offering a collaborative environment where your contributions are valued and your professional growth is supported.