Manager, Digital Marketing

Lonza; India; Hybrid; Confidential; Full time

Benefits offered by this job

Agile career

Inclusive workplace

Performance-based pay

Benefits package

Job summary

Lonza is seeking a Manager, Digital Marketing in Hyderabad, India. This role focuses on governing product information, taxonomy, digital assets, and content quality for scalable ecommerce across bioscience markets.

You will own PIM/PCM governance in SAP Commerce Cloud, work with cross-functional teams, and ensure content integrity and publication readiness. The position emphasizes hands-on governance with strategic oversight, local-market support, and collaboration with Technology, Marketing,

Qualifications

• Experience with SAP Commerce Cloud Product Cockpit and PIM/PCM governance.
• Experience managing product taxonomy, attributes, and enrichment rules.
• DAM governance experience with metadata and asset readiness.
• Strong understanding of product data quality standards and validation.

Responsibilities

• Own PIM/PCM governance in SAP Commerce Cloud, incl. data standards and lifecycle management.
• Maintain attributes, filters, facets, and catalog structure for alignment with commercial objectives.
• Define standards for product titles, descriptions, imagery, and vocabularies.
• Coordinate with product, campaign, creative, and ecommerce teams to resolve content gaps and redirects.
• Monitor content completeness and asset coverage via audits and corrections.
• Govern product taxonomy, category structures, and classification standards for findability and SEO.
• Lead DAM governance including metadata standards and asset readiness.
• Enforce data quality standards and prepublish validation.
• Coordinate localization readiness with regional stakeholders.
• Perform CMS and product content QA prior to publication within governed templates.
• Assist with CMS/Commerce layout tweaks in SmartEdit as needed.
• Collaborate with Technology, Marketing, and Ecommerce teams on platform improvements.
• Conduct prepublish QA for product, category, and CMS content.

Skills

PIM governance

Taxonomy management

Content quality validation

Cross-functional collaboration

Tools

SAP Commerce Cloud (Hybris)

DAM governance (Picturepark/Fotoware)

SmartEdit

Google Analytics

GTM

Job description

R75540 Manager, Digital Marketing

Location: Hyderabad, India

This is an officefirst role. Working together in person supports close, realtime collaboration and team alignment, enabling us to deliver our best work. You will work primarily in the office, with the flexibility to work remotely for 20% of your time (one day per week).

Intro summary of the role

The Product Content, Taxonomy & DAM Manager is a Bioscience-specific role responsible for governing product information, taxonomy, digital assets, and content quality standards to ensure accurate, consistent, and scalable ecommerce experiences across markets. This role is scoped to Bioscience only and does not cover CDMO. It owns PIM/PCM governance in SAP Commerce Cloud, including product attributes, enrichment rules, taxonomy alignment, localization readiness, and DAM integration, and acts as the quality gate for all product and CMSdriven content prior to publication.

The role operates at a handson specialist/manager level, combining detailed execution with governance, process ownership, and crossfunctional coordination, while partnering closely with Technology, Marketing, and Regional teams to ensure content integrity, platform readiness, and operational continuity.

What you will get

• An agile career and dynamic working culture.
• An inclusive and ethical workplace.
• Compensation programs that recognize high performance.
• A variety of benefits dependent on role and location.
• The full list of our global benefits can be found here: https://www.lonza.com/careers/benefits

What you will do

• Own PIM / PCM governance in SAP Commerce Cloud, including product data standards, enrichment rules, attribute completeness, and lifecycle management to ensure accuracy and consistency across the catalog.
• Maintains business rules for product attributes, filters, facets, and catalog structure, ensuring website content supports both customer needs and commercial objectives.
• Defines and maintains standards for product titles, descriptions, merchandising copy, imagery requirements, naming conventions, and controlled vocabularies to improve quality and consistency.
• Coordinates with product managers, campaign managers, creative, and ecommerce teams to resolve missing content, missing imagery, taxonomy issues, new SKU readiness requirements and redirects/backlinks.
• Monitors product content completeness and asset coverage through regular audits, identifying and correcting gaps in product copy, classification, metadata, and digital assets.
• Manage and govern product taxonomy, category structures, and classification standards to support findability, navigation, SEO alignment, and scalable catalog growth.
• Lead digital asset governance within DAM platforms (e.g., Picturepark, Fotoware), including metadata standards, asset readiness, approval status, and ecommerce usage compliance.
• Define and enforce product data quality standards through regular audits and prepublish validation, ensuring product and CMSdriven content is complete, accurate, and publicationready.
• Coordinate localization readiness for product content, attributes, taxonomy, and digital assets by working with regional stakeholders to ensure global standards are met while supporting local market needs.
• Perform CMS and product content quality assurance by validating content prior to publication, including taxonomy alignment, asset associations, metadata completeness, and adherence to content standards.
• Perform minor HTML and markup adjustments within SAP Commerce Cloud SmartEdit or Product components as needed to support content layout, data presentation, SEO, and accessibility working within governed templates and standards.
• Collaborate closely with Technology, Marketing, and Ecommerce teams to support data model changes, DAM integrations, workflow improvements, and content related platform enhancements.
• Performs prepublish content quality assurance by validating product, category, and CMS content for completeness, accuracy, taxonomy alignment, asset readiness, and adherence to content standards prior to publication.
• Evaluates and manages the impact of product content, taxonomy, facets, and PDP structure on SAP Commerce performance, including Solr load and ERP call amplification, and works with Technology and Architecture teams to implement performance-safe, scalable content and taxonomy changes.
• Have good working knowledge of Google Analytics and GTM to understand opportunities for improvement.
• Perform other duties as assigned.

What we are looking for

Must Haves

• SAP Commerce Cloud (Hybris) Product Cockpit experience: handson experience with PIM / PCM or product content governance in an enterprise ecommerce platform.
• Experience managing product taxonomy, attributes, and enrichment rules.
• DAM governance experience (Picturepark, Fotoware, or similar), including metadata and asset readiness.
• Strong understanding of product data quality standards and validation.