WE’RE HIRING – SENIOR DIGITAL MARKETING MANAGER

Inspite Technologies Pvt.Ltd; Ernakulam; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Lead diverse digital marketingCampaign

International clients exposure

Growth and leadership opportunities

Collaborative cross-team environment

Access to AI-powered marketing tools

Job summary

Inspite Technologies Pvt. Ltd. in Kochi, Kerala is seeking a Senior Digital Marketing Manager to lead initiatives across SEO, paid ads, social, and content strategy. You will manage campaigns, budgets, and a team to drive measurable growth for clients.

The ideal candidate brings 4–5 years of relevant experience, a strong performance-marketing background, and proficiency with Google Ads, Meta Ads, and SEO tools. Immediate joining preferred.

Qualifications

• Minimum 4–5 years of relevant digital marketing experience.
• Proven experience managing campaigns with measurable results.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Good understanding of SEO, social media, content marketing, and lead generation.

Responsibilities

• Develop and execute multi-channel digital marketing strategies aligned with client objectives.
• Plan, launch, and optimize Google/Meta/LinkedIn/YouTube campaigns with KPI focus.
• Lead SEO initiatives including on-page, off-page, and local SEO efforts.
• Oversee social media content, calendars, and brand consistency.
• Drive lead generation, conversion optimization, and CRM-driven campaigns.
• Lead and mentor the digital marketing team; manage client relationships and proposals.
• Analyze performance data; prepare monthly reports with actionable insights.

Skills

Digital marketing

Performance marketing

SEO

Social media marketing

Content strategy

Lead generation

Campaign management

Google Ads

Meta Ads

Data-driven marketing

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics 4

Google Search Console

CRM systems

Marketing automation tools

Semrush/Ahrefs

Job description

WE’RE HIRING – SENIOR DIGITAL MARKETING MANAGER

Company: Inspite Technologies Pvt. Ltd.

Location: Thapasya Building, Infopark Phase 1, Kakkanad, Kochi, Kerala

Employment Type: Full-time

Experience: Minimum 4–5 years of relevant experience preferred

Qualification: Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred

Salary: Based on experience, skills, and performance

Joining: Immediate joiners preferred

About the Role

Inspite Technologies Pvt. Ltd. is looking for an experienced, strategic, and results-driven Senior Digital Marketing Manager to lead digital marketing initiatives, manage client campaigns, and drive measurable business growth.

The ideal candidate should have strong expertise in performance marketing, SEO, social media marketing, content strategy, lead generation, and digital campaign management. The candidate will be responsible for developing marketing strategies, managing budgets, improving campaign performance, generating qualified leads, and leading the digital marketing team.

We are looking for a proactive professional who combines strategic thinking with hands‑on execution, understands data-driven marketing, and can translate business objectives into measurable results.

Key Responsibilities

1. Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with business and client objectives.

Plan and manage multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms.

Identify target audiences, market opportunities, customer segments, and growth strategies.

Develop monthly, quarterly, and annual digital marketing plans.

Monitor industry trends, competitor activities, platform updates, and emerging marketing technologies.

2. Performance Marketing & Paid Advertising

Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

Manage LinkedIn Ads and YouTube Ads where relevant to campaign objectives.

Develop lead-generation, conversion, remarketing, and brand-awareness campaigns.

Monitor campaign KPIs, including CPL, CPA, ROAS, conversion rates, and lead quality.

Optimize advertising budgets to improve campaign efficiency and return on investment.

Conduct A/B testing of creatives, ad copy, landing pages, and audience segments.

Analyze campaign performance and implement data-driven improvements.

3. SEO, AEO & Organic Growth

Lead on-page, off-page, technical, and local SEO strategies.

Oversee keyword research, competitor analysis, website audits, and content optimization.

Improve organic rankings, website traffic, and search visibility.

Use Google Search Console, Google Analytics 4, and SEO tools to track performance.

Develop strategies for answer engine optimization (AEO) and AI-driven search discovery.

Collaborate with content and development teams to implement SEO recommendations.

4. Social Media & Content Marketing

Develop social media strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Oversee content calendars, campaign concepts, captions, creative direction, and video content.

Coordinate with copywriters, graphic designers, and video editors.

Maintain brand consistency across digital channels.

Track audience engagement, reach, growth, and content performance.

Develop campaigns that strengthen brand awareness, engagement, and lead generation.

5. Lead Generation & Conversion Optimization

Develop strategies to generate qualified leads for the company and its clients.

Analyze lead quality, conversion rates, and customer acquisition costs.

Work with sales teams to improve lead nurturing, follow-up processes, and lead-to-sale conversion.

Optimize landing pages, forms, calls to action, and conversion funnels.

Use CRM and marketing automation tools to improve lead tracking and campaign effectiveness.

6. Team Leadership & Client Management

Lead, mentor, and manage digital marketing executives and specialists.

Assign responsibilities, monitor deliverables, and ensure campaign deadlines are met.

Conduct performance reviews of campaigns and team activities.

Coordinate with clients to understand requirements, present strategies, and communicate results.

Prepare campaign proposals, marketing plans, budgets, and performance reports.

Handle client feedback, resolve campaign-related issues, and recommend improvements.

Coordinate with sales, design, development, and content teams to ensure smooth execution.

7. Analytics & Reporting

Set measurable KPIs and campaign objectives.

Analyze data from Google Analytics 4, Google Ads, Meta Ads Manager, and other marketing platforms.

Prepare monthly performance reports with insights, results, and actionable recommendations.

Track marketing spend, lead volume, cost per lead, conversions, and overall campaign profitability.

Identify underperforming campaigns and implement corrective strategies.

Present marketing performance and growth opportunities to management and clients.

Requirements

Minimum 4–5 years of relevant digital marketing experience preferred.

Proven experience managing digital marketing campaigns and delivering measurable results.

Strong hands‑on expertise in Google Ads and Meta Ads.

Good understanding of SEO, social media marketing, content marketing, and lead generation.

Experience with campaign budgeting, performance analysis, and conversion optimization.

Proficiency in Google Analytics 4, Google Search Console, and advertising analytics tools.

Familiarity with SEO tools such as Semrush, Ahrefs, or equivalent platforms.

Experience with CRM systems, marketing automation, and lead tracking is an advantage.

Strong understanding of CPL, CPA, CTR, CPC, conversion rates, and ROAS.

Excellent communication, presentation, leadership, and client‑management skills.

Ability to manage multiple clients, campaigns, and priorities simultaneously.

Analytical mindset with strong problem‑solving and decision‑making abilities.

Ability to develop strategies while remaining actively involved in campaign execution.

A portfolio or case studies demonstrating previous campaign results are preferred.

What We Offer

• Competitive salary based on experience and expertise.
• Opportunity to lead diverse digital marketing campaigns across industries.
• Exposure to international clients and markets.
• Professional growth and leadership opportunities.
• Collaborative work environment with marketing, design, sales, and technology teams.
• Opportunity to work with AI‑powered marketing tools and emerging digital technologies.

Important: Candidates should have practical experience in managing digital marketing campaigns, optimizing advertising budgets, analyzing performance metrics, and leading marketing initiatives.

Work Location: Infopark Phase 1, Kakkanad, Kochi, Kerala.