Walk-in | Social Media Strategist

Addition Info Solutions; Lucknow; On-site; INR 420,000 - 780,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Career growth

Creative environment

Diverse brands

Tools access

Professional development

On-site shoots & events

Job summary

Addition Info Solutions is seeking a Social Media Strategist to develop and execute cross-platform strategies that boost brand awareness, engagement, and lead generation. You will create content calendars, plan on-site photo and video shoots, and collaborate with marketing and design teams to deliver compelling campaigns.

The role requires hands-on photography and videography, strong editing skills, and the ability to publish mobile-first content across Instagram, TikTok, YouTube Shorts, and

Qualifications

• Proven experience as a Social Media Strategist, Social Media Manager, Content Creator, or similar role.
• Strong understanding of social media platforms, content marketing, and audience engagement strategies.
• Hands-on experience conducting on-site photo shoots and video production for brands, products, services, and events.
• Proficiency in photography, videography, lighting, framing, and content composition.
• Strong video creation and editing skills using tools such as Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro, Canva, or similar software.
• Ability to conceptualise, shoot, edit, and publish high-performing social media content independently.

Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across multiple platforms.
• Create, manage, and maintain content calendars aligned with marketing objectives and brand guidelines.
• Plan and conduct on-site photo and video shoots to create engaging, high-quality content for social media campaigns.
• Capture professional photos and videos at client locations, events, offices, and other designated sites.
• Create short-form and long-form video content, including Reels, TikToks, YouTube Shorts, promotional videos, interviews, and behind-the-scenes content.
• Edit photos and videos to optimize performance across various social media platforms.
• Collaborate with marketing, design, and content teams to develop creative concepts and campaign ideas.
• Write compelling captions, scripts, and content copy that resonate with target audiences.
• Monitor social media performance, analyze campaign results, and provide actionable recommendations.
• Stay up to date with industry trends, platform updates, and emerging content formats.
• Engage with online communities and maintain a strong brand presence across all channels.

Skills

Social media strategy

Content creation

Photography

Videography

Video editing

Copywriting

Project management

Tools

Adobe Premiere Pro

After Effects

CapCut

Final Cut Pro

Canva

Job description

Social Media Strategist

What You'll Be Doing

• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across multiple platforms.
• Create, manage, and maintain content calendars aligned with marketing objectives and brand guidelines.
• Plan and conduct on-site photo and video shoots to create engaging, high-quality content for social media campaigns.
• Capture professional photos and videos at client locations, events, offices, and other designated sites.
• Create short-form and long-form video content, including Reels, TikToks, YouTube Shorts, promotional videos, interviews, and behind-the-scenes content.
• Edit photos and videos to optimize performance across various social media platforms.
• Collaborate with marketing, design, and content teams to develop creative concepts and campaign ideas.
• Write compelling captions, scripts, and content copy that resonate with target audiences.
• Monitor social media performance, analyze campaign results, and provide actionable recommendations.
• Stay up to date with industry trends, platform updates, and emerging content formats.
• Engage with online communities and maintain a strong brand presence across all channels.

What We're Looking For

• Proven experience as a Social Media Strategist, Social Media Manager, Content Creator, or a similar role.
• Strong understanding of social media platforms, content marketing, and audience engagement strategies.
• Hands-on experience conducting on-site photo shoots and video production for brands, products, services, and events.
• Proficiency in photography, videography, lighting, framing, and content composition.
• Strong video creation and editing skills using tools such as Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro, Canva, or similar software.
• Ability to conceptualise, shoot, edit, and publish high-performing social media content independently.
• Experience creating mobile-first content, including Instagram Reels, TikTok videos, YouTube Shorts, and social media advertisements.
• Excellent communication, storytelling, and copywriting skills.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Willingness to travel for on-site content creation, photo shoots, and video production assignments as required.

What We Can Offer

• Competitive salary with performance-based incentives.
• Opportunities for professional growth and career advancement.
• A dynamic and creative work environment.
• Exposure to diverse brands, campaigns, and content creation projects.
• Access to the latest content creation and marketing tools.
• Employee engagement programs and professional development opportunities.
• The chance to work on exciting on-site shoots, events, and creative campaigns.