Walk-in | Area Sales Manager

Bharat Kitchen; Kanpur Nagar; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Travel reimbursement

Mobile stipend

Performance incentive 13+ lakh/year

Distributor appointment incentive

New customer incentive

Quarterly performance bonus

Annual performance bonus

Career progression ASM Regional Sales 

Health insurance & Accident insurance

Job summary

Bharat Kitchen is seeking an Area Sales Manager / Territory Business Development Manager to build a market in Uttar Pradesh and expand into nearby states. You will establish distributor networks, drive B2B sales with hotels, restaurants and corporates, and pursue aggressive market development with field travel.

The role demands a market-builder mindset, strong negotiation, and the ability to manage territory from zero to growth, with incentives tied to performance and revenue targets.

Qualifications

• Wees?

Responsibilities

• Build distribution network by identifying distributors, super-stockists, dealers and wholesalers.
• Develop territory-wise distribution plans and identify uncovered markets.
• Drive market development by mapping cities and clusters and analyzing competitors.
• Lead direct B2B sales with restaurants, hotels, caterers, cloud kitchens and corporates.
• Achieve monthly and quarterly revenue targets and own territory revenue.
• Assist in building a regional sales team as the territory grows.

Job description

Role & responsibilities

We are looking for an energetic Area Sales Manager / Territory Business Development Manager who can build a market, not just manage an existing one.

The ideal candidate should have strong relationships with distributors, wholesalers, packaging dealers, food-service suppliers, retailers, hotels, restaurants, caterers, institutions and corporate buyers.

The person will be responsible for developing the UP sales network and subsequently expanding into nearby states/regions.

Key Responsibilities

1. Build Distribution Network

• Identify and appoint distributors, super-stockists, dealers and wholesalers
• Develop territory-wise distribution plans
• Identify uncovered markets and appoint channel partners
• Negotiate margins, targets and commercial terms
• Ensure adequate product availability across the territory
• Build long‑term relationships with channel partners

2. Market Development

• Create a detailed territory-wise market map
• Identify high‑potential cities, districts and clusters
• Develop new markets from scratch
• Conduct competitor and price analysis
• Identify new applications for Ecoloop products
• Generate demand alongside the distribution network

3. Institutional & B2B Sales

Develop direct business with:

• Restaurants & QSRs
• Hotels
• Caterers
• Cloud kitchens
• Food manufacturers
• Sweet shops & bakeries
• Corporates
• Hospitals & institutions
• Retail chains
• E-commerce sellers
• Packaging distributors
• Food‑service suppliers

4. Sales Target & Revenue Ownership

The ASM will be responsible for:

Lead Customer Order Repeat Order Distributor Territory Revenue

The candidate must be comfortable working with monthly and quarterly revenue targets.

5. Team & Network Expansion

As the territory grows, the ASM will help build:

ASM Sales Officers Distributors Dealers Retail/Institutional Customers

The candidate should eventually be capable of managing a regional sales team.

Preferred candidate profile

We are looking for a market builder, not just an order taker.

• Highly target-oriented
• Entrepreneurial
• Aggressive in market development
• Excellent at relationship building
• Strong in negotiation
• Comfortable with extensive field travel
• Persistent and result‑oriented
• Comfortable working independently
• Capable of building a territory from zero

Perks and benefits

Travel reimbursement - Actuals / company policy

Mobile300500/month

Performance incentive13+ lakh/year

potential Distributor appointment incentive

New customer incentive

Quarterly performance bonus

Annual performance bonus

Career progression ASM Regional Sales Manager

Health insurance & Accident insurance , PF - As applicable / As per company Policy