Visual Merchandising Team Lead

Reliance Brands Limited; Mumbai; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Reliance Brands Limited is seeking a senior Visual Merchandiser/VM leader to develop and drive the VM strategy across multiple store formats in line with brand positioning and commercial goals. You will establish guidelines, translate seasonal directions, and ensure consistent brand presentation with regional nuances.

The role focuses on end-to-end VM experience, space optimization, and data-driven improvements to drive conversions.

Qualifikationen

• Experience in visual merchandising leadership and strategy.
• Ability to translate brand direction into actionable VM plans.
• Strong sense for presentation, layout and customer journey.

Aufgaben

• Develop VM strategy across stores aligned with brand positioning and commercial objectives.
• Establish and evolve VM guidelines, standards and execution frameworks.
• Translate seasonal brand direction into actionable VM plans.
• Drive consistency in brand presentation with regional nuances.
• Own end-to-end VM experience across stores formats (EBOs, MBOs, SIS).
• Develop customer-centric zoning, focal points and navigation principles.
• Partner with Retail Operations to improve store productivity through space utilization and product presentation.
• Use customer and store insights to continuously improve in-store experience.
• Ensure VM is linked to business priorities, category strategy and inventory positions.
• Partner with Buying & Merchandising to identify key commercial stories and seasonal priorities.
• Drive VM interventions to improve conversion, ASP, ABV, sell-through and inventory productivity.
• Analyze store performance and translate insights into VM actions.
• Lead VM execution for new store openings, seasonal launches, campaigns and brand initiatives.
• Develop VM toolkits and execution guidelines for the retail network.
• Ensure timely rollout and consistent execution across stores.
• Conduct post-launch reviews and incorporate learnings into future VM plans.
• Partner with Store Development and Retail teams on VM aspects of new store openings and renovations.
• Ensure VM principles are embedded into store layouts and customer journeys.
• Support scalable VM solutions across different store formats and sizes.
• Build VM capability and coaching within the organisation.
• Establish VM governance, review mechanisms and performance standards.
• Build a pipeline of VM talent and develop high-performing team members.

Kenntnisse

VM strategy

Brand guidelines

Store presentation

Customer insights

Campaign execution

Jobbeschreibung

• Develop and drive the VM strategy across stores in line with brand positioning, customer profile and commercial objectives.
• Establish and continuously evolve VM guidelines, standards and execution frameworks across formats.
• Translate seasonal brand direction and commercial priorities into actionable VM plans.
• Drive consistency in brand presentation while allowing for regional and store-level nuances.

2. Store & Customer Experience

• Own the end-to-end VM experience across EBOs, MBOs, SIS and other retail formats, as applicable.
• Develop customer-centric zoning, product adjacencies, focal points and navigation principles.
• Partner with Retail Operations to improve store productivity through effective space utilisation and product presentation.
• Use customer and store insights to continuously improve the in-store experience.

3. Commercial VM

• Ensure VM is closely linked to business priorities, category strategy and inventory positions.
• Partner with Buying & Merchandising to identify key commercial stories, hero products and seasonal priorities.
• Drive VM interventions aimed at improving conversion, ASP, ABV, sell-through and inventory productivity.
• Analyse store performance and translate commercial insights into VM actions.

4. Campaign & Launch Execution

• Lead VM execution for new store openings, seasonal launches, campaigns, promotions and brand initiatives.
• Develop VM toolkits and execution guidelines for the retail network.
• Ensure timely rollout and consistent execution across stores.
• Conduct post-launch reviews and incorporate learnings into future VM plans.

5. Store Design & New Store Openings

• Partner with Store Development, Projects and Retail teams on VM aspects of new store openings and renovations.
• Ensure VM principles are embedded into store layouts, fixtures, signage and customer journeys.
• Support development of scalable VM solutions across different store formats and sizes.

6. VM Capability & Team Development

• Build and strengthen VM capability across the organisation.
• Develop training modules and coaching interventions for VM and store teams.
• Establish clear VM governance, review mechanisms and performance standards.
• Build a strong pipeline of VM talent and develop high-performing team members.

7. Data, Analytics & Governance

• Establish VM dashboards and review mechanisms to track execution and commercial impact.
• Use store audits, mystery shopping, sales data and customer insights to identify opportunities.
• Drive regular VM audits and RAG-based performance reviews.
• Ensure corrective actions are identified, tracked and closed with Retail teams.