Visual Merchandiser

Senco Gold; Kolkata District; On-site; INR 420,000 - 800,000; Full time

Job summary

Senco Gold is seeking a Visual Merchandising & Graphic Designer to conceptualise and execute premium visual merchandising concepts, in-store branding and displays for jewellery collections. The role involves creating high-quality 2D graphics, posters and branding assets aligned with the brand's premium positioning, and coordinating with vendors for timely execution across showrooms.

The ideal candidate will have a background in Graphic Design or Visual Communication, with experience in luxury

Qualifications

• Bachelor's Degree / Diploma in Graphic Design or related field.
• Experience in Visual Merchandising, Graphic Designing, or Luxury Retail.
• Experience in jewellery or premium brands preferred.

Responsibilities

• Conceptualise and execute premium visual merchandising concepts for showrooms.
• Create high-resolution graphics for branding assets and campaigns.
• Design jewellery window displays, counters and interior displays.
• Coordinate with vendors to ensure quality and timely delivery.
• Ensure consistency of campaign communication across locations.
• Work across brand guidelines to reinforce luxury positioning.

Skills

Graphic design

Visual merchandising

Brand communication

3D design tools

Luxury branding

Project coordination

Education

Bachelor's Degree / Diploma in Graphic Design

Visual Communication / Interior Design background

Tools

Adobe Photoshop

Illustrator

CorelDRAW

SketchUp

AutoCAD

3ds Max

Job description

Job Description Visual Merchandising & Graphic Designer

Industry: Jewellery Retail / Luxury Retail

Department: Brand & Marketing / Retail Visual Merchandising

Role Objective

To conceptualise and execute premium visual merchandising concepts, creative designs and in-store branding elements that enhance the overall showroom experience, strengthen brand identity and create an engaging shopping environment for gold, diamond and fine jewellery collections.

1. Graphic Designing & Brand Communication

• Create high-resolution 2D graphics, marketing collaterals, promotional creatives, posters, signage and branding assets.
• Develop creative designs aligned with brand guidelines, campaign objectives and the premium positioning of the brand.
• Translate marketing briefs into visually appealing designs for both digital and physical retail touchpoints.

2. Campaign & Seasonal Visual Merchandising

• Conceptualise and execute visual themes for festive campaigns, seasonal launches, promotional schemes and new jewellery collections.
• Develop integrated visual merchandising concepts across showroom interiors, display counters and customer engagement areas.
• Ensure consistency in campaign communication across all retail outlets.

3. Window Display & Store Facade Design

• Design impactful jewellery window displays, 3D installations, exterior branding elements and illuminated facades.
• Create innovative visual concepts to enhance showroom visibility, attract customer footfall and communicate collection themes.
• Coordinate with fabrication and execution vendors to ensure quality, timelines and design accuracy.

4. Jewellery Counter & Showcase Design

• Develop premium display concepts for gold, diamond, bridal and fine jewellery collections.
• Design cohesive counter themes, focal displays and product presentation layouts.
• Ensure effective product visibility, aesthetic appeal and consistency in jewellery presentation across showrooms.

5. Display Props & Luxury Packaging

• Conceptualise and design bespoke jewellery display props, trays, stands, busts and other presentation accessories.
• Develop premium packaging concepts that reflect the brand's luxury positioning.
• Balance aesthetics, functionality, durability, material quality and cost-effectiveness in display and packaging solutions.

6. Vendor Coordination & Project Execution

• Coordinate with fabrication agencies, production houses, printing vendors and installation partners.
• Monitor design execution, material specifications, quality standards and project timelines.
• Conduct periodic store visits to evaluate visual merchandising standards and ensure consistency across locations.

Desired Skills & Competencies

• Strong creative visualisation and conceptualisation abilities.
• Proficiency in Adobe Photoshop, Illustrator, CorelDRAW and other relevant graphic design tools.
• Knowledge of 3D design and visualisation software such as SketchUp, AutoCAD, 3ds Max or equivalent will be an advantage.
• Understanding of materials, textures, lighting, fabrication techniques and retail display aesthetics.
• Strong understanding of luxury branding and premium retail presentation.
• Ability to manage multiple creative projects and coordinate with cross-functional stakeholders.

Educational Qualification & Experience

• Bachelor's Degree / Diploma in Graphic Design, Applied Arts, Visual Communication, Interior Design or related disciplines.
• Relevant experience in Visual Merchandising, Graphic Designing, Retail Space Design or Luxury Retail.
• Experience in jewellery, fashion, lifestyle or premium retail brands will be preferred.