Brief
As the Visual Merchandising Manager, you will be responsible for developing and implementing standardized visual merchandising templates and guidelines for all ORRA stores. Your expertise in visual merchandising, combined with your strong leadership skills, will ensure that our brand's image and in-store experience are consistently maintained across all locations.
Brief Job Description (just an indicative list and not limited to the following)
- Develop and implement standardized visual merchandising templates and guidelines for various areas of the store, including:
- Window displays: Create eye-catching and engaging window displays that showcase ORRA's jewelry collections and attract customers.
- Behind the counter display: Design attractive displays behind the sales counter to showcase additional jewelry pieces and accessories.
- LED screens in-store: Determine strategic placement of LED screens to showcase promotional content and brand videos.
- Backwall fillers: Develop creative and attractive backwall fillers that complement the overall store aesthetics.
- Exhibition kiosk design: Create visually striking exhibition kiosks for special events and promotions.
- Ensure adherence to visual merchandising guidelines by conducting regular store visits and providing guidance and support to store teams.
- Collaborate with cross-functional teams, including Marketing, Store Operations, and Design, to align visual merchandising strategies with overall brand objectives.
- Stay up-to-date with industry trends and competitor analysis to bring innovative and fresh visual merchandising concepts to the brand.
- Monitor and analyze key visual merchandising performance metrics, such as sales conversion rates, customer feedback, and store traffic, and make recommendations for improvement.
- Manage relationships with external vendors and agencies to ensure the timely production and installation of visual merchandising materials.
Skill Required
- Graduation or Diploma level education in a relevant field (e.g., Visual Merchandising, Retail Management, Fashion Design).
- Proven experience of 3-5 years in visual merchandising, preferably within the retail industry, with a focus on luxury brands or jewelry.
- Strong creative and artistic skills, with the ability to translate brand vision into visually compelling displays.
- Excellent knowledge of visual merchandising principles, techniques, and best practices.
- Proficiency in design software (e.g., Adobe Creative Suite, SketchUp) and knowledge of 3D rendering tools is highly desirable.
- Flexibility to travel to different store locations as required.