Visual Merchandiser

Shoppers Stop; Jabalpur; On-site; INR 300,000 - 420,000; Full time

Job summary

Shoppers Stop is seeking a Unit Visual Merchandiser to lead creative VM concepts and premiumization across beauty displays. You will manage calendar aligned with launches and campaigns, and coordinate end-to-end VM execution with the VM ops team.

The role requires a design background, proficiency in Adobe Creative Suite, and strong collaboration with marketing, brand and store teams to uphold brand guidelines and drive in-store impact.

Qualifications

• Design graduate from reputed design college
• Proficiency in graphic design software (Photoshop, Illustrator, InDesign) and CorelDraw is essential.

Responsibilities

• Creative Management and Premiumization: lead VM creatives aligned with brand and Shopper Stop design language.
• VM Calendar Planning: create and manage the VM calendar synced with launches, campaigns and priorities.
• Campaign Execution: plan end-to-end VM execution for campaigns, launches and seasonal programs.
• Business Stakeholder Management: collaborate with Business, Marketing, Brand & Operations to translate priorities into VM solutions.
• Brand Guidelines & Compliance: ensure consistency of brand identity and VM standards across brands and touchpoints.
• Planogram & Space Management: develop and implement planograms for PB and category layouts.
• Vendor & Production Coordination: coordinate with partners for development, fabrication and installation of VM assets.
• Training, Store Audits & Governance: monitor execution, train store teams on beauty guidelines and standards.
• Performance & Commercial Focus: ensure VM supports visibility, launches, growth and sales objectives.

Skills

Creative Mindset

Communication & Presentation

Vendor Management

Problem Solving

Adaptability

Financial Awareness

Teamwork

Planning & Organizing

Education

Design Graduate (NIFT/NID/Pearl or equivalent)

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

CorelDraw

Job description

Job Title: Unit Visual Merchandiser

Work Experience: 1-2 Years

Role and Responsibilities

• Creative Management and Premiumization– Lead and manage all VM creatives, ensuring alignment with brand and Shopper Stop design language. Develop innovative VM interventions to improve navigation, discovery, engagement and overall Beauty experience. Drive elevated VM solutions for premium and luxury beauty brands to enhance visibility and customer experience.
• VM Calendar Planning – Create and manage the VM calendar aligned with launches, campaigns, festivals and business priorities.
• Campaign Execution – Plan end-to-end VM execution of all campaigns, launches, promotions and seasonal programs with VM ops team.
• Business Stakeholder Management – Work closely with Business, Marketing, Brand & Operations teams to translate business priorities into VM solutions.
• Brand Guidelines & Compliance – Ensure consistency of brand identity and VM standards across all brands and touchpoints.
• Planogram & Space Management – Develop and implement planograms for PB and category layouts.
• Vendor & Production Coordination – Coordinate with creative/production partners for development, fabrication and timely installation of VM assets.
• Training, Store Audits & Governance – Monitor execution across stores, identify gaps and drive corrective actions to maintain VM standards. Train store and zonal teams on beauty guidelines and standards.
• Performance & Commercial Focus – Partner with the business team to ensure VM supports visibility, new launches, category growth and sales objectives.

Qualifications and Education Requirements

• Design Graduate from NIFT/NID/Pearl/ Reputed Design college
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and CorelDraw is essential.

Preferred competencies & Skills

• Creative Mindset
• Communication and presentation skills
• Vendor Management
• Problem solving
• Adaptability
• Financial awareness
• Teamwork
• Planning & organizing

Preferred Industry

Beauty and Retail