Visual Lead

TMRW House of Brands; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

TMRW House of Brands in Bengaluru is seeking a Graphic Designer to create engaging, revenue-driving visuals across D2C websites, marketplaces and product media, using static, video, real-time or AI-generated assets.

You will collaborate with the social media manager, brand manager and external agencies to deliver on-brand campaigns, art-direct shoots, design packaging collateral, and build visual guidelines to ensure consistency across our portfolio of brands.

Qualifications

• Graduate or postgraduate in Graphic Design, Visual Design, or Visual Communications.
• Strong understanding of design principles, colour theory, and typography.
• Ability to create dynamic creatives for digital, social and e-commerce.
• Attention to detail and ability to work in a fast-paced environment.
• Experience with product render and lifestyle design is a plus.

Responsibilities

• Collaborate to deliver on-brand creatives for digital channels and revenue growth.
• Ideate with social media manager and brand manager to execute marketing assets.
• Art direct shoots and plan catalogue, campaign and digital shoots with agencies.
• Create product-design based collateral like packaging inserts and flyers.
• Develop visual concepts and communicate high-level strategies.
• Work with data and site metrics to inform designs.
• Ensure projects meet timelines and budgets.
• Maintain visual guidelines and playbooks across brands.
• Provide visual documentation and SOPs for the team.

Skills

Design fundamentals

Typography

Video editing

Branding

Education

Graduate/Postgraduate in Graphic Design, Visual Design, Visual Communications

Tools

Adobe Photoshop

Illustrator

After Effects

Job description

Qualification: Graduate/Postgraduate in Graphic Design, Visual Design, Visual Communications

Job Purpose

He/she will be responsible for producing engaging, revenue-driving creatives, across a variety of D2C websites, e-commerce marketplaces, products, channels, and mediums. You should have a relentless desire to delight through your visuals, whether static or video, real time or AI generated.

Duties and Responsibilities

• Collaborate to deliver quality, on-brand creatives and visuals for a superior customer experience and help drive revenue growth for our business across all digital channels
• Ideate and partner with internal POCs like the social media manager and the brand manager and external agency partners to execute flawless marketing campaign assets, promotional materials, and creatives
• Partner with shoot agencies to art direct and plan catalogue, campaign and digital shoots
• Work with marketing team to create product-design based collaterals like packaging inserts, flyers, packaging designs
• Consistently raise the bar for creative development and execution
• Support your designs using insights including quantitative data and site metrics, segmentation, and feedback
• Ensure all projects are completed within identified timelines and budgets.
• Develop conceptual detailed visual mock-ups and presentations to communicate high-level visual strategies
• Perform shared tasks and activities required to ensure Creative Team functionality and output including managing incoming briefs and requests, updating SOPs and guidelines, and procuring visual tools. Provide and manage visual documentation and processes for your team.
• Create and maintain visual guidelines, best practices and playbooks to reduce and minimize churn and maintain consistency across a range of brands

Desired Experience Profile:

• An exemplified mastery of the principles of design, colour theory, typography, and graphics file creation optimized for digital, social, and e-commerce
• Proven knowledge of digital marketing fundamentals and ability to implement them to create dynamic creative and solutions
• Desire and ability to work in a fast-paced environment independently and ability to problem solve, support, and collaborate with other team members effectively
• Unwavering attention to detail and an acute awareness that every detail counts
• Experience in product render and lifestyle design is a plus
• Illustration and motion design experience is beneficial
• Video production and editing is beneficial
• Demonstrated business acumen and customer-centricity