Graphic Designer

Passio Communications; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Passio Communications is seeking a Visualizer to lead high-quality visual design across digital and print platforms. You will guide junior designers, ensure brand-consistent visuals, and translate briefs into compelling key visuals and production-ready assets.

You will collaborate with Creative, Copy, Content/Strategy, and Account teams to develop campaign-ready visuals and brand systems, maintaining fast, efficient workflows and strong design craft.

Qualifications

• Experience leading visual design across digital and print outputs.
• Ability to guide junior designers while ensuring campaign-ready work.
• Strong brand sensitivity and craft in layout, color, and typography.
• Collaborates with Creative, Copy, Content/Strategy, and Accounts teams to translate briefs.

Responsibilities

• Translate briefs into concept boards, key visuals, layouts, and production-ready creatives
• Design social media creatives, ad systems, print collaterals, OOH adaptations, retail creatives, pitch decks
• Develop KV + adaptation ecosystems (master KV across formats)
• Ensure brand consistency across typography, composition, color, and imagery
• Maintain organized editable files, export sets, and version control

Skills

Communication

Ownership

Multitasking

Mentoring

Problem-solving

Feedback handling

Brand sensitivity

Tools

Adobe Photoshop

Adobe Illustrator

InDesign

After Effects basics

Figma

Job description

Desired Candidate Profile:

The Visualizer is responsible for leading high-quality visual design output across digital and print platforms. The role demands strong conceptual thinking, brand sensitivity, design craft, speed, and the ability to guide junior designers while ensuring consistent, campaign-ready work.

The Visualizer will collaborate closely with Creative, Copy, Content/Strategy, and Account teams to translate briefs into compelling key visuals, campaign creatives, brand systems, and production-ready assets.

KEY RESULT AREAS (KRAs) & WEIGHTAGES

1. Creative Output & Quality

Ability to conceptualize and design high-impact visuals (KVs, campaign assets, social creatives, print collaterals) aligned to brand guidelines and campaign objectives.

2. Brand Consistency & Visual Systems

Ensure strong brand ownership through consistent typography, layout systems, grids, colour discipline, and template creation across ongoing accounts.

3. Timeliness, Productivity & Workflow Management

Efficiently plan and execute deliverables within timelines while maintaining clean file structures and production readiness.

ROLE EXPECTATIONS

Core Responsibilities

• Translate creative briefs into concept boards, key visuals, layouts, and production-ready creatives
• Design social media creatives, ad systems, print collaterals, OOH adaptations, retail creatives, pitch decks
• Develop KV + adaptation ecosystems (master KV multi-format rollout across platforms)
• Ensure brand consistency across typography, composition, colour, and imagery
• Maintain organized editable files, export sets, and version control

SKILLS & TOOLS

Software: Adobe Photoshop, Illustrator, InDesign (bonus: After Effects basics), Figma

Understanding: Layout systems, typography, grids, visual hierarchy, brand tonality, production specs (print + digital)

Soft Skills: Communication, ownership, multitasking, mentoring, problem-solving, feedback handling

Added Advantage: AI-assisted design workflows, mock-up/3D preview tools, basic motion sense for design-to-motion handoffs