Visual Designer - Branding (LY-VD04)

Lemon Yellow INC; Thane; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Creative work environment

Growth opportunities

Focus on employee welfare

Job summary

Lemon Yellow INC, a design agency based in Thane, Maharashtra, is looking for a passionate individual to join their team as a branding designer. This role focuses on building memorable brands through strategic creative work, including brand identity design and custom illustrations.

Candidates should have over 2 years of design experience, strong portfolio showcasing brand projects, and conceptual thinking abilities. Join a growing environment that values creativity and personal welfare.

Qualifications

• 2+ years of professional design experience with a focus on branding.
• Strong illustrator with passion for brand design.
• Ability to think conceptually and explore multiple directions.

Responsibilities

• Conduct research to understand client goals and brand vision.
• Create custom illustrations and graphic assets.
• Design end-to-end brand identity systems.
• Contribute to building scalable branding frameworks.
• Maintain quality and consistency across brand deliverables.

Skills

Branding experience

Illustration skills

Conceptual thinking

Collaboration

Job description

We're a design agency working across multiple clients and domains, and we're looking for someone who is passionate about building brands that people remember. This is a branding-first role focusing on crafting thoughtful brand identities, exploring creative concepts, and bringing client visions to life. While branding will be the core focus, illustration will be an added part of the journey.

Brand Discovery & Research

• Understand client goals, brand vision, target audience, and business objectives through discovery sessions.
• Conduct market, competitor, and visual research to inform branding decisions.
• Translate insights into strategic creative directions.

Illustration & Visual Assets

• Create custom illustrations and supporting graphic assets for branding and communication needs.
• Develop visual elements that enhance storytelling and strengthen brand recall.
• Partner with cross‑functional teams to deliver cohesive branding solutions.
• Present concepts confidently, communicate design rationale, and incorporate feedback constructively.
• Manage multiple branding projects while ensuring timely, high‑quality delivery.

Brand Identity Design

• Design end‑to‑end brand identity systems, including logos, typography, color palettes, iconography, and brand guidelines.
• Explore multiple creative concepts and refine them into strong, memorable brand identities.
• Ensure every visual solution aligns with the client's vision and brand strategy.

Process & Quality

• Contribute to building scalable branding frameworks, templates, and design standards.
• Maintain consistency across all brand deliverables and continuously raise the quality of creative output.

Requirement

• 2+ years of professional design experience, with a clear focus on branding
• A strong illustrator with a genuine passion for brand design
• Ability to think conceptually — generating fresh, intelligent ideas and exploring them in multiple directions
• Comfort working across diverse clients and quickly grasping different stakeholder visions
• Someone who can structure and systematize their work, not just execute one‑off pieces
• Important — applications without a portfolio won't be considered.
• At least 3 branding projects showcased as case studies
• Each case study should demonstrate your past brand work in depth
• Be prepared to present your work on a call: walk us through the logic and rationale behind your logos and identities, including how you sketched, explored, and built concepts from scratch

What are we offering?

Experience

A chance to work in a thriving and growing environment. We foster a culture where growth is harmonious and creativity is always appreciated.

Exposure

If you believe in your work, we believe in you. If you think your designs have the power to change the world, we'll help you bring your vision to life.

Empathy

We have a carefully curated culture that promotes fun & fulfilment. Your welfare — personal, professional, mental, and physical — becomes our responsibility.

Lemon Yellow LLP is a user‑centered UI/UX design agency, based out of Thane, Maharashtra.