Virtual Sales Executive

Aludecor Lamination; Kolkata District; On-site; INR 450,000 - 650,000; Full time

Job summary

Aludecor Lamination is seeking a proactive Lead Generation professional to identify ACP opportunities across India, qualify and nurture leads, and drive conversions. You will manage exhibitions and campaigns, reactivate dormant leads, develop fabricator relations, and coordinate with the VSM team to close opportunities.

The role emphasizes CRM/MIS discipline, tracking ROI, and contributing to incremental revenue through strategic customer outreach.

Responsibilities

• Outbound Lead Generation: Make systematic outbound calls to fabricators and identified prospects across India to identify ACP opportunities.
• Lead Qualification: Understand customer requirements, project size, location, timeline, product requirements, decision-makers.
• Lead Conversion: Follow up with qualified leads via calls, WhatsApp, and other channels; handle objections; and move prospects towards opportunity creation and sales closure.
• Exhibition & Campaign Lead Management: Own leads generated through exhibitions, marketing campaigns, digital campaigns, databases, and other VSM sources, ensuring timely first contact and systematic follow-up.
• Dormant / Lost Lead Reactivation: Reconnect with relevant old, dormant and lost leads wherever there is a possibility of a new requirement, project reopening, or change in customer circumstances.
• Fabricator Development: Identify potential fabricators, understand their business potential, and establish relationships that can generate recurring Aludecor business.
• Sales Coordination: Transfer qualified opportunities to the appropriate VSM team with complete and accurate information and continue follow-up until the opportunity reaches a defined closure stage.
• CRM & MIS Discipline: Maintain accurate lead status, call outcome, next action, customer requirement, and reason for loss and conversion status in the prescribed system/MIS.
• Revenue & ROI: Track business generated from VSM interventions and contribute to measurable incremental revenue rather than merely reporting calling activity.

Job description

Key Responsibilities

1. Outbound Lead Generation
   Make systematic outbound calls to fabricators and identified prospects across India to identify genuine ACP requirements, projects, buying intent, and business opportunities.


2. Lead Qualification
   Understand customer requirements, application, project size, location, timeline, product requirements, decision-makers, and purchase potential before classifying an inquiry as a qualified lead.


3. Lead Conversion
   Follow up with qualified leads through calls, WhatsApp, and other approved channels; handle basic objections; and move prospects towards opportunity creation and sales closure.


4. Exhibition & Campaign Lead Management
   Take ownership of leads generated through exhibitions, marketing campaigns, digital campaigns, databases, and other VSM sources, ensuring timely first contact and systematic follow-up.


5. Dormant / Lost Lead Reactivation
   Reconnect with relevant old, dormant and lost leads wherever there is a possibility of a new requirement, project reopening, or change in customer circumstances.


6. Fabricator Development
   Identify potential fabricators, understand their business potential, and establish relationships that can generate recurring Aludecor business.


7. Sales Coordination
   Transfer qualified opportunities to the appropriate VSM team with complete and accurate information and continue follow-up until the opportunity reaches a defined closure stage.


8. CRM & MIS Discipline
   Maintain accurate lead status, call outcome, next action, customer requirement, and reason for loss and conversion status in the prescribed system/MIS.


9. Revenue & ROI
   Track business generated from VSM interventions and contribute to measurable incremental revenue rather than merely reporting calling activity.