Video Content Creator & Editor

Publisher's Internationalé; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Publishers Internationale is seeking a creative Video Content Creator & Editor to produce engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts and other platforms. You will transform scripts and raw footage into polished content with strong hooks and storytelling.

The role calls for proficiency across editing software, motion graphics, captions, and audio design, with the ability to adapt content for multiple brands and campaigns.

Qualifications

• 2–4 years of experience in video editing, digital content production or a related field, or a strong equivalent portfolio.
• Strong understanding of short-form video content and social media platforms.
• Experience with motion graphics, transitions, captions and sound editing.
• Portfolio demonstrating video editing and creative production skills.

Responsibilities

• Create and edit engaging short-form and digital videos for Instagram Reels, TikTok, YouTube Shorts and other platforms.
• Develop compelling opening hooks and visual storytelling to drive engagement.
• Collaborate with content team to develop video concepts and storyboards.
• Organise video footage, project files and assets; manage revisions and delivery deadlines.
• Use AI-assisted tools to improve production efficiency and maintain brand standards.
• Ensure videos meet technical and brand requirements and adapt content for different audiences.

Skills

Video editing

Storytelling

Independent work

Deadline driven

Tools

Adobe Premiere Pro

After Effects

CapCut

DaVinci Resolve

Job description

Role Overview

Publishers Internationale is a digital marketing and media organisation working across multiple brands, industries and digital platforms.

Our portfolio includes DOTin Social, GradStar India and other digital marketing initiatives.

We create engaging content and digital experiences designed to strengthen brand visibility, connect with audiences and support business growth.

• We are looking for a creative and technically skilled Video Content Creator & Editor to produce engaging short-form and digital video content across our brands and social media platforms.
• The ideal candidate understands visual storytelling, social media trends, video editing and audience engagement.
• The role involves transforming creative ideas, scripts, raw footage and existing assets into high-quality videos optimised for Instagram Reels, TikTok, YouTube Shorts, Facebook and other digital platforms.
• We are looking for someone who combines strong editing skills with creativity, storytelling and an understanding of social media performance.

Key Responsibilities

1. Video Creation & Editing

• Create and edit engaging short-form and digital videos.
• Produce Instagram Reels, TikTok videos, YouTube Shorts and promotional content.
• Transform raw footage, scripts and creative briefs into polished videos.
• Develop compelling opening hooks and engaging visual storytelling.
• Incorporate motion graphics, transitions, captions, sound design and music.
• Perform basic colour correction, grading and audio enhancement.
• Adapt videos to different platform specifications and audience requirements.

2. Creative Development & Storytelling

• Collaborate with the content team to develop video concepts and storyboards.
• Recommend creative approaches, editing styles and visual formats.
• Translate brand messages into engaging video narratives.
• Develop content suitable for different audiences, industries and campaign objectives.
• Maintain consistent quality and visual standards across brands.
• Monitor emerging video trends across Instagram, TikTok and YouTube.
• Identify relevant editing techniques, audio trends and storytelling formats.
• Adapt trending formats into original brand content.
• Experiment with new creative approaches and video styles.
• Recommend ideas to improve engagement and audience retention.

4. Video Production & Asset Management

• Organise video footage, project files and creative assets.
• Source appropriately licensed footage, imagery and music.
• Maintain reusable templates and production resources.
• Ensure completed videos meet technical and brand requirements.
• Manage revisions, version control and delivery deadlines.
• Support filming and on-location content capture where required and agreed.

5. AI-Assisted Video Production

• Use AI-powered tools to improve production efficiency and creative output.
• Explore AI-assisted editing, captions, audio enhancement and visual effects.
• Experiment with approved AI video creation tools.
• Maintain appropriate quality, accuracy and brand standards when using AI-generated content.
• Collaborate with the Social Media Strategist to review video performance.
• Create alternative hooks, edits and video variations for testing.
• Apply insights from watch time, retention and engagement metrics.
• Continuously improve video quality, storytelling and production efficiency.

Required Skills & Experience

• 2–4 years of experience in video editing, digital content production or a related field, or a strong equivalent portfolio.
• Proficiency in Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve or similar editing software.
• Strong understanding of short-form video content and social media platforms.
• Experience with motion graphics, transitions, captions and sound editing.
• Good visual storytelling and creative judgement.
• Ability to work independently and manage multiple projects.
• Strong attention to detail and ability to meet deadlines.
• Portfolio demonstrating video editing and creative production skills.

Preferred Skills

• Experience creating content for digital publishers, brands or marketing agencies.
• Familiarity with AI video creation and editing tools.
• Basic filming, photography and lighting skills.
• Experience producing educational, lifestyle, promotional or branded content.
• Knowledge of platform-specific creative best practices.

Key Performance Indicators

• Quality and consistency of completed video content.
• Agreed weekly or monthly video production output.
• Timely delivery and efficient revision management.
• Improvements in video engagement and audience retention.Ability to create multiple creative variations for testing.
• Consistency with brand guidelines and creative briefs.
• Adoption of effective new video production techniques.

Ideal Candidate

• We are looking for someone who is visually creative, detail-oriented and passionate about digital storytelling.
• The ideal candidate understands how to capture attention, communicate messages effectively and create videos that audiences want to watch and share.
• They should be comfortable working across different brands, content categories and digital platforms.