Role Overview
We are looking for a creative, versatile and technically skilled Editor to join our in-house Social Media & Marketing team.
The Editor will be responsible for taking raw visual content produced by our Videographer / Cinematographer and transforming it into high-quality, engaging and platform-ready content for social media and advertising.
The footage may come from professional cameras, high-resolution cameras or mobile videography. The Editor should be comfortable working with all types of footage and editing workflows.
This is a holistic editing role, covering video editing as well as graphic-based content required for social media and advertising.
Key Responsibilities
Video Editing
- Edit raw footage received from the Videographer / Cinematographer into high-quality social-media and advertising content.
- Work with footage captured through professional cameras as well as mobile devices.
- Edit short-form social-media videos and other digital video content.
- Create engaging edits with strong hooks, pacing, transitions, music, sound effects, captions and visual elements.
- Edit content according to the objective and communication requirement.
- Repurpose existing footage into multiple social-media content pieces.
- Create different versions, cuts and formats of content for different platforms or campaigns.
- Ensure final output is optimised for the required platform, aspect ratio and format.
- Handle quick-turnaround editing requirements when required.
Professional & Mobile Editing
The candidate should be comfortable editing through both professional editing software and mobile applications.
Professional Editing Software
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator
- DaVinci Resolve or other professional editing software
Mobile & Social Editing Applications
- CapCut
- VN
- Canva
- Other relevant mobile editing and content-creation applications
Social Media Content
The Editor will be responsible for editing and preparing visual content for the brand’s social-media platforms, including:
- Short-form video content.
- Instagram Reels.
- YouTube Shorts.
- Instagram Stories.
- Event and activity content.
- Collaboration content.
- Promotional content.
- Behind-the-scenes content.
- Trend-based content.
- Social-media campaign content.
- Other social-media content requirements.
The Editor should understand social-media viewing behavior, attention spans, hooks, retention, pacing and current content formats.
Graphics & Visual Creatives
The Editor should also be capable of creating and editing graphics required for social media and advertising.
Responsibilities Include
- Creating static social-media posts.
- Creating carousels.
- Creating Instagram Stories.
- Creating reel covers and thumbnails.
- Creating promotional creatives.
- Creating event creatives.
- Creating collaboration creatives.
- Creating announcement creatives.
- Creating campaign creatives.
- Creating advertising graphics.
- Creating other digital visual assets required by the Social Media & Marketing team.
The candidate should have a good understanding of design, typography, composition, visual hierarchy, imagery and brand consistency.
Advertising & Campaign Creatives
- Work with the Performance Marketer and Social Media team to create visual assets for paid advertising campaigns.
- Create video and static advertising creatives.
- Develop creative assets for brand-awareness campaigns.
- Develop creative assets for lead-generation and sales campaigns.
- Create campaign-specific visual content.
- Create multiple creative variations for testing.
- Adapt organic social-media content into paid advertising formats.
- Ensure advertising creatives communicate the intended message clearly while maintaining the brand’s visual identity.
Creative Thinking & Content Development
- Contribute creative ideas during content planning and editing discussions.
- Suggest improvements to the presentation and treatment of visual content.
- Experiment with editing styles, transitions, sound design, motion graphics and visual storytelling.
- Stay updated with social-media editing trends and formats.
- Identify opportunities to repurpose existing footage into additional content.
- Contribute to the development of recurring visual formats and social-media content IPs.
- Develop a consistent editing language and visual style for the brand.
Collaboration With the Team
- Work closely with the Videographer / Cinematographer to understand the footage, creative intent and shooting approach.
- Communicate additional footage or content requirements when necessary for the intended edit.
- Work closely with the Social Media Manager & Content Creator on the content calendar and upcoming requirements.
- Coordinate with the Performance Marketer for advertising creatives and campaign requirements.
- Understand creative briefs and independently execute the required output.
- Incorporate feedback and complete revisions within agreed timelines.
Key Skills
- Strong portfolio demonstrating video editing and graphic/content creation.
- Experience editing both professional camera footage and mobile-shot footage.
- Strong understanding of social-media video formats and trends.
- Good understanding of visual storytelling, pacing, composition and aesthetics.
- Strong understanding of graphic-design fundamentals.
- Comfortable working on both desktop and mobile editing workflows.
- Ability to work across different software and applications depending on the requirement.
- Ability to handle both high-quality edits and quick-turnaround social-media content.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and deadlines.
- Ability to work independently and take ownership of deliverables.
Qualifications
1–3 years of experience in editing, preferably in social media, digital content or advertising.