Value Proposition & Lead Generation Manager

PolyPeptide Group; Thane; On-site; INR 1,600,000 - 2,800,000; Full time

Job summary

PolyPeptide Group in Ambernath, India, is seeking a Value Proposition & Lead Generation Manager to develop integrated marketing strategies, strengthen market presence, and drive business growth. You will own value proposition development, lead generation, webinars, and campaign management, partnering with Commercial, Innovation, and Technical teams to ensure consistent messaging.

The role requires 7–10 years in strategic marketing within pharma or CDMO, with a proven ability to translate complex

Qualifications

• Minimum 7–10 years in strategic marketing or related roles in pharma or CDMO.
• Experience translating complex scientific concepts into commercial messages.
• Proven success in marketing campaigns and lead generation programs.

Responsibilities

• Develop and refine differentiated value propositions across target markets.
• Translate scientific and manufacturing expertise into clear customer messaging.
• Design and implement lead generation strategies to build a qualified pipeline.
• Organize webinars and thought leadership programs with internal and external experts.
• Align marketing initiatives with commercial, innovation, and product teams.
• Monitor marketing metrics and optimize campaigns for ROI.

Skills

Strategic marketing

Lead generation

Campaign management

Value proposition development

Cross-functional collaboration

Analytics

Webinars

Storytelling

Education

Master's degree in Life Sciences, Biotechnology, Pharmaceutical Sciences, Chemistry, Business Administration, Marketing, or related

MS, PhD, MBA or equivalent preferred

Job description

Job Title: Value Proposition & Lead Generation Manager

Location: Ambernath, India

Job Type: Full Time

Reporting: Global Head of Strategic Marketing & CEO Program Office

About PolyPeptide Group: PolyPeptide Group AG and its consolidated subsidiaries ("PolyPeptide") is a specialized Contract Development & Manufacturing Organization (CDMO) for peptide- and oligonucleotide-based active pharmaceutical ingredients. By supporting its customers mainly in pharma and biotech, it contributes to the health of millions of patients across the world. PolyPeptide serves a fast-growing market, offering products and services from pre-clinical to commercial stages. Its broad portfolio reflects the opportunities in drug therapies across areas and with a large exposure to metabolic diseases, including GLP-1. Dating back to 1952, PolyPeptide today runs a global network of six GMP-certified facilities in Europe, the U.S. and India. PolyPeptide’s shares (SIX: PPGN) are listed on SIX Swiss Exchange.

Position Overview

The Value Proposition & Lead Generation Manager will be responsible for developing and executing integrated marketing strategies that strengthen PolyPeptide’s market presence, enhance customer engagement, and support business growth. This role combines strategic marketing leadership with hands‑on execution across value proposition development, lead generation, webinars, and campaign management. The incumbent will work closely with Commercial, Innovation, and Technical teams to ensure consistent messaging, maximize market opportunities and launch customer offerings.

Key Responsibilities

• Develop and continuously refine compelling, differentiated value propositions for PolyPeptide across target markets and customer segments.
• Translate complex scientific, technical, and manufacturing expertise into clear, customer‑focused marketing messages.
• Support brand positioning initiatives and ensure consistency across all marketing channels and customer touchpoints.
• Design, implement, and optimize lead generation strategies to build a sustainable pipeline of qualified opportunities.
• Identify priority segments, market trends, and growth opportunities in alignment with commercial objectives.
• Manage and improve marketing funnels to enhance lead quality, conversion rates, and overall campaign effectiveness.
• Organize webinars and thought leadership programs in collaboration with internal subject matter experts and external stakeholders.
• Define target audiences, messaging, and content strategies to maximize engagement and lead acquisition.
• Ensure effective lead nurturing and structured handover of qualified opportunities to the commercial team.
• Partner closely with Commercial, Innovation, Technical, and Product Development teams to align marketing initiatives with business priorities.
• Support commercial teams with relevant marketing materials, customer insights, and campaign-driven opportunities.
• Facilitate effective communication between internal stakeholders to ensure market needs are accurately reflected in marketing strategies.
• Monitor, analyze, and report key marketing and lead generation metrics, including lead volume, qualification rates, and conversion performance.
• Generate actionable insights from marketing analytics and customer engagement data.
• Continuously optimize campaigns, content, and lead generation activities to improve ROI and business outcomes.

Educational Qualifications

• Master's degree in Life Sciences, Biotechnology, Pharmaceutical Sciences, Chemistry, Business Administration, Marketing, or a related field.
• Advanced qualifications such as MS, PhD, MBA, or equivalent are preferred.

Professional Experience

• Minimum 7–10 years of experience in strategic marketing, business development, commercial excellence, consulting, or related roles within the pharmaceutical, biotechnology, CDMO, or CRO industry.
• Experience working with highly technical or scientific products and services, with the ability to translate complex concepts into compelling commercial messages.
• Demonstrated experience in developing and executing successful marketing strategies and lead generation programs.
• Proven track record of managing marketing campaigns, webinars, and customer engagement initiatives.
• Exposure to peptide manufacturing, biologics, advanced therapeutics, or related modalities will be an advantage.

Soft Skills & Behavioral Competencies

• Strong strategic thinking and business acumen.
• Excellent communication, presentation, and storytelling skills.
• Ability to influence and collaborate effectively across global, cross‑functional teams.
• Customer‑centric mindset with strong market orientation.
• Analytical and data‑driven decision‑making capability.
• Strong stakeholder management and relationship‑building skills.
• Proactive, results‑oriented, and self‑driven approach.
• Effective project management and organizational skills.
• Adaptability and ability to thrive in a dynamic and fast‑paced environment.
• High level of accountability, ownership, and execution excellence.

Why Join Us

• Strategic Marketing & Value Proposition Development
• Develop and continuously refine compelling, differentiated value propositions for PolyPeptide across target markets and customer segments.
• Translate complex scientific, technical, and manufacturing expertise into clear, customer‑focused marketing messages.
• Support brand positioning initiatives and ensure consistency across all marketing channels and customer touchpoints.
• Design, implement, and optimize lead generation strategies to build a sustainable pipeline of qualified opportunities.
• Identify priority segments, market trends, and growth opportunities in alignment with commercial objectives.
• Manage and improve marketing funnels to enhance lead quality, conversion rates, and overall campaign effectiveness.
• Organize webinars and thought leadership programs in collaboration with internal subject matter experts and external stakeholders.
• Define target audiences, messaging, and content strategies to maximize engagement and lead acquisition.
• Ensure effective lead nurturing and structured handover of qualified opportunities to the commercial team.
• Partner closely with Commercial, Innovation, Technical, and Product Development teams to align marketing initiatives with business priorities.
• Support commercial teams with relevant marketing materials, customer insights, and campaign-driven opportunities.
• Facilitate effective communication between internal stakeholders to ensure market needs are accurately reflected in marketing strategies.
• Monitor, analyze, and report key marketing and lead generation metrics, including lead volume, qualification rates, and conversion performance.
• Generate actionable insights from marketing analytics and customer engagement data.
• Continuously optimize campaigns, content, and lead generation activities to improve ROI and business outcomes.

PolyPeptide Group offers an exciting opportunity to work at the forefront of peptide‑based therapeutics, a rapidly growing and innovative segment of the pharmaceutical industry. As a key member of PolyPeptide team, you will have the opportunity to contribute to a company that is dedicated to the success of its clients and the advancement of peptide science. Join us and be part of a global organization that is shaping the future of life‑saving therapies.