User Experience Analyst

The Whole Truth Foods; Mumbai; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

The Whole Truth Foods is seeking a UI/UX Analyst to diagnose friction, design better experiences, and validate improvements with data. You will bridge design and analytics by using session recordings, heatmaps, and funnel data to uncover why users drop off and how to test solutions.

You will collaborate with product and engineering teams to drive user-centric changes across our e-commerce platform, with a focus on mobile-first, conversion, and usability improvements.

Qualifications

• 2-3 years of UX/UI design or product analytics experience.
• Fluent in Figma for designs, components, and prototypes.
• Strong conversion psychology and data-driven decision making.
• Proficient with GA4 funnels, events, and reporting.
• Mobile-first thinker with written communication skills.

Responsabilités

• Session recording analysis to spot friction and behavior patterns.
• UX friction diagnosis using session data, heatmaps, and GA4 to create prioritized improvements.
• Design AB test variants in Figma and coordinate testing strategy with product/design teams.
• Maintain design system documentation and ensure website component consistency.
• Report weekly conversions and conduct monthly deep dives on findings.
• Research and recommend new UX testing tools (UserTesting, Maze, Hotjar, Pendo).

Connaissances

Figma

Conversion psychology

Data literacy

Mobile-first design

Written communication

GA4 funnels

Session recording tools

A/B testing

Outils

GA4

Session recording tools

UserTesting

Maze

Hotjar

Pendo

Description du poste

As UI/UX Analyst, you'll diagnose friction, design better user experiences, and validate improvements through data.

You're not a pure designer. You're not a pure analyst. You're the bridge - using session recordings, heatmaps, and funnel data to identify why customers drop off, and designing solutions to test.

Key Responsibilities

• Session recording analysis - watch session recordings 2-3x/week to spot friction and user behavior patterns
• UX friction diagnosis - combine session data, heatmaps, and GA4 to build a prioritized list of improvements
• A/B test variant design - sketch solutions in Figma based on your findings; collaborate with the product and design teams on testing strategy
• Design system maintenance - collaborate with the design strategy team to document components and ensure consistency across the website
• Insight reporting - weekly conversion updates to the team; monthly deep dives on major findings
• Tool evaluation - research and recommend new UX testing tools (UserTesting, Maze, etc.) as you identify gaps in our workflow

You'll collaborate closely with the product and engineering teams to drive user-centric improvements across the platform.

Technical Capabilities Required

Design Tools & Prototyping:

• Ability to create A/B test variants quickly and hand off clean specs to engineering
• Understanding of mobile-first design

Analytics & Data Tools (good to have):

• GA4 - funnel visualization, event tracking, custom reports (not deep SQL, but comfortable navigating the tool)
• Session recording tools - session recording, heatmaps, and user behavior identification
• Ability to interpret data and translate findings into design improvements
• Basic statistical thinking (correlation vs. causation, sample size matters)

Platform & E-Commerce Context:

• Familiarity of e-commerce platforms - enough to know what's possible and what's a technical constraint
• You're encouraged to research and recommend new tools that fit your workflow - UserTesting, Maze, Hotjar, Pendo, etc.
• You should stay current on UX testing and session recording tools

Functional Capabilities Required:

• Understand micro-interactions that drive decision-making (button color, copy, social proof, urgency)
• Know how to reduce friction (form fields, payment options, trust signals)
• Apply JTBD (Jobs to Be Done) thinking - what job is the customer hiring this product for?

UX Research & Data Literacy:

• Can read a session recording and identify 3-5 UX issues
• Can spot patterns in heatmap data (click clusters, scroll depth, attention areas)
• Comfortable asking "why" - always validate assumptions with data before designing

A/B Testing & Iteration:

• Design test variants based on hypothesis, not guesswork
• Understand statistical rigor (sample size, test duration, confidence levels)
• Iterate based on results - learn from losses, compound wins
• Sketch ideas quickly in Figma and get feedback early
• Present findings to product and design teams in a structured way
• Comfortable with ambiguity - you'll be expected to own problems, not just execute specs

Required Skills & Experience:

• 2-3 years of UX/UI design or product analytics experience (agency, SaaS, e-commerce, or D2C preferred)
• Figma expertise - can create designs, components, and interactive prototypes; not a designer by training, but by fluency
• Conversion psychology - understand how small UX changes impact user behavior
• Data literacy - comfortable with GA4 funnels, segment analysis, and session recording tools
• Mobile-first thinking - design for phones first, then desktop
• India D2C context - nice-to-have but not mandatory. Understanding of Indian customer behavior, payment methods, and logistics is valuable
• Written communication - can document findings clearly and present to non-designers