User Acquisition Manager

Zynga; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Zynga is seeking an experienced User Acquisition marketer to manage large-scale campaigns for our mobile portfolio. You will focus on paid social, ad networks, and DSPs to drive user growth and optimize efficiency, working closely with engineering and ML teams.

The role emphasizes analytical rigor, cross-functional partnership, and delivering scalable marketing solutions across Zynga's global portfolio.

Qualifications

• 3+ years experience in a performance marketing role.
• Experience with campaign management on paid social and DSP channels.
• Analytical mindset in a metrics-based environment.
• Strong problem solving and analytical thinking.

Responsibilities

• Create and manage user acquisition and retargeting campaigns on paid social and ad network platforms.
• Lead optimization across creatives, geo, platform, and channel to maximize returns and scale products.
• Collaborate with the Game, Creative, and Product Marketing teams to improve LTV and reduce CAC.
• Forecast budgets and report results daily, weekly, and quarterly.

Skills

Campaign management

Paid social campaigns

Analytics & metrics

Stakeholder communication

Tools

Tableau

Microsoft Excel (Advanced)

Adjust

Appsflyer

Kochava

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVilleTM, Words With FriendsTM, Zynga PokerTM, Game of Thrones Slots CasinoTM, Wizard of Oz SlotsTM, Hit it Rich! SlotsTM, Wonka SlotsTM, Top ElevenTM, Toon BlastTM, Empires & PuzzlesTM, Merge Dragons!TM, CSR RacingTM, Harry Potter: Puzzles & SpellsTM, Match FactoryTM, and Color Block JamTM—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.

What You'll Do:

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
• Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
• Daily, weekly, and quarterly budget forecasting and reporting of results

What you Bring:

• 3+ years experience in a performance marketing role.
• Demonstrated experience with campaign management on paid social and DSP channels.
• Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
• Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
• Outstanding stakeholder communication skills – both written and spoken – to work effectively with our external and internal partners.

What We Offer You :

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.