User Acquisition Manager - Performance Marketing

Zynga Game Network India Pvt Ltd; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Zynga Game Network India Pvt Ltd in Bengaluru is seeking a User Acquisition Manager to drive large-scale paid campaigns across social and ad networks for our mobile portfolio. You will leverage data-driven decisions to grow our user base and optimize ROI.

The role collaborates with engineering, product marketing, and creative teams to improve LTV and reduce CAC while forecasting budgets and reporting results in a fast-paced, global environment.

Qualifications

• 3+ years experience in a performance marketing role.
• Campaign management on paid social and DSP channels.
• Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
• Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
• Outstanding stakeholder communication skills – both written and spoken – to work effectively with our external and internal partners.

Responsibilities

• Create and manage new user acquisition, and retargeting campaigns on paid social and ad network platforms.
• Lead the optimization across creative, geo, platform, and channel to maximize returns and scale products.
• Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
• Daily, weekly, and quarterly budget forecasting and reporting of results

Skills

Performance marketing

Campaign management

Analytical thinking

Tableau

Advanced Excel

Mobile measurement

Stakeholder communication

Tools

Unity

AppLovin

Liftoff

Appsflyer

Adjust

Kochava

Job description

User Acquisition Manager Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play!

Position Overview

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.

What You'll Do

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
• Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
• Daily, weekly, and quarterly budget forecasting and reporting of results

What You Bring

• 3+ years experience in a performance marketing role.
• Demonstrated experience with campaign management on paid social and DSP channels.
• Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
• Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
• Outstanding stakeholder communication skills – both written and spoken – to work effectively with our external and internal partners.

What We Offer You

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.

Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.

Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Experience Level Mid Level