User Acquisition Specialist

Ruby Seven Studios, Inc.; Ernakulam; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Ruby Seven Studios, Inc. is seeking a data-driven User Acquisition Specialist to own the full UA funnel—from concept to performance evaluation—aimed at scalable user acquisition and ROI.

You will run campaigns across Meta, Google Ads, TikTok, ASA, and Unity, build dashboards, and collaborate with engineering, CRM, and product teams to align UA with retention and monetization goals. You will design and test creatives, analyze cohort performance, and advocate data-driven optimization across the

Qualifications

• 4+ years of hands-on UA for mobile games (social, hypercasual, or casino).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Entrepreneurial mindset with a high sense of ownership and accountability.

Responsibilities

• Plan, launch, and optimize UA campaigns across Meta, Google Ads, TikTok, ASA, Unity and other networks.
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations.
• Analyze campaign and cohort data to identify trends, opportunities, and risks.
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Build dashboards in Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs to forecast long-term user value.
• Develop and execute a full-funnel UA strategy and audience strategies.
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to align UA with retention and monetization.

Skills

UA for mobile games

Ad platforms

MMPs knowledge

KPI analytics

Data visualization

Problem solving

Ownership mindset

Tools

Excel

SQL

Looker Studio

Tableau

Power BI

Job description

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations.

2. Analytical & Reporting

• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

3. Strategic

• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
• Contribute to budget allocation, forecasting, and scaling strategies.
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.

4. Creative

• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

5. Collaboration & Operations

• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills.
• Entrepreneurial mindset with a high sense of ownership and accountability.