Traffic Coordinator

Tata Consultancy Services; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Tata Consultancy Services in Mumbai seeks an Asset Management professional to oversee trafficking and delivery of creative assets, ensuring compliance with technical specs and deadlines.

You will coordinate with the broadcast operations team, QA ad scheduling, and regulatory compliance, while building detailed schedules to maximize reach and minimize waste. Strong Excel, data analysis, and traffic-system skills are essential for this role.

Qualifications

• Bachelor's degree in Media, Advertising, Communications, or related field.
• 3-5 years of experience in campaign management, traffic coordination, or ad scheduling in broadcast media.

Responsibilities

• Oversee trafficking and delivery of creative assets ensuring they meet technical specs and deadlines.
• Verify materials comply with broadcast standards and client guidelines.
• Troubleshoot traffic issues with broadcast operations to ensure rapid resolution.
• Ensure ads are correctly placed and aired according to parameters and schedules.
• Build detailed ad schedules balancing client requirements with inventory and regulatory guidelines.
• Manage last-minute changes and resolve conflicts to preserve campaign integrity.
• Generate post-campaign reports with insights on performance, compliance, and reach.

Skills

Excel

Data analysis

Multitasking

Education

Bachelor's degree in Media/Advertising/Communications

Tools

WideOrbit

IBMS

Aquira

Job description

Asset Management

• Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
• Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Workflow Optimization

• Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Quality Assurance

• Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
• Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Ad Scheduling and Optimization

Schedule Development

• Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.
• Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

Conflict Resolution

• Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
• Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

Regulatory Compliance

• Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.

Reporting and Insights

• Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
• Analyze trends and recommend improvements for future campaigns to maximize client ROI.
• Provide feedback to sales and creative teams on opportunities for innovation or process improvements.

Qualifications / Experience

Education

• Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.

Experience

• 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
• Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills

• Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).
• Advanced knowledge of Excel and ability to work with data to derive insights.
• Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.

Soft Skills

• Strong organizational and multitasking skills, with a high level of attention to detail.
• Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.
• Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.