Trade Marketing Manager (TMM) – India Cluster

Carestream Dental LLC; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Carestream Dental LLC is seeking a marketing leader in Mumbai to develop and execute trade marketing strategies aligned with business KPIs. You will adapt global and regional plans into cluster marketing, channel strategies, and campaigns across B2B and B2C portfolios, focusing on digital, pricing, and promotional effectiveness.

You will build and maintain strong partner networks, ensure brand consistency, and collaborate with regional teams to drive growth in the dental industry.

Qualifications

• Business or marketing degree (bachelor / master) or BDS.
• 2+ years in marketing, product marketing or management or sales in dental/healthcare.
• Experience with digital marketing and lead generation programs.

Responsibilities

• Develop and execute trade marketing strategy to achieve KPIs and AOP.
• Translate global and regional strategy into cluster marketing and channel plans.
• Create, roll-out and monitor B2B/B2C marketing programs and campaigns.
• Collaborate with partners to position Carestream Dental as a leading supplier.

Skills

Marketing Strategy

Digital Marketing

Lead Generation

Event Management

Budget Management

Stakeholder Management

Sales Collaboration

English Communication

Education

Marketing degree (Bachelor/Master) or BDS

Tools

CRM Salesforce

MS Office 365

Showpad

SAP

Job description

• Develop and execute the trade marketing strategy to achieve defined business objectives (KPIs) and the AOP
• Adapt the global and regional strategy into a sales cluster strategy, marketing plan and channel strategy
• Develop, roll-out and monitor success of innovative B2B- and B2C-programs, MarCom strategy and campaigns for Carestream Dental’s portfolio of solutions focusing on digital marketing
• Explore any growth opportunity and evolve the cluster go to market strategy
• Closely cooperate with business partners to ensure Carestream Dental is positioned as the preferred supplier, manage and build the dental industry network constantly

Responsibilities

Specific Roles & Responsibilities: % of time (must total 100%)

Marketing Strategy and Plan (20%)

• Adapt and implement the EAC marketing strategy and translate into cluster marketing strategy and ensure implementation of marketing plans and programs
• Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds according to most ROI driving measurements
• Create and implement pricing and promotion strategy, analyse and measure the effectiveness of implemented plans
• Perform industry and competitive analysis to inform the sales process and support pricing, positioning and messaging
• Support RSSD to redefine the Go-To-Market strategy and implement the changes to the business model

Marketing Communication and Programs (30%)

• Develop and implement the Cluster Marketing and Communication Plan
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
• Define and implement social media strategy and closely collaborate with the EAC Marketing Communications team to execute, measure and redefine to maximize effectiveness and ensure KPIs are met
• Adapt and localize marketing communication and sales tool and coordinate the distribution to the end users and external contacts
• Design lead-generation programs and marketing campaigns, measure and report on the performance of marketing campaigns, gain insight and assess against goal
• Analyze end user and business partner behavior and adjust email and advertising campaigns accordingly
• Manage marketing content database and contact database
• Manage the Cluster PR in co-operation with EAC Marketing including press releases, editorial articles, co-ordinate the press interviews as necessary
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Relationship Management and Business Partner Collaboration (20%)

• Build strategic relationships and partner with key industry players, agencies and suppliers
• Maintain excellent relationship with business partners, professional organizations, associations and press
• Establish and maintain close relationship to KOLs in close cooperation with the EAC KOL Manager

Event Management (15%)

• Organize online and onsite events on cluster level (trade shows, webinars, congresses) in collaboration with EAC Marketing.
• Supervise, provide guidelines and monitor smaller local events organized by RBMs/DSMs/ TMs/ BDMs
• Manage purchasing processes for marketing activities
• Coordinate product launches in close collaboration with the regional product manager and Regional Sales and Service Director
• Collect and analyze Cluster market data to support facts-based decisions.
• Ensure legal and corporate brand identity guidelines.
• Ensure legal, compliance, and local regulations are followed in any communication or promotional activities.
• Work closely with the RSSD and the regional team, provide back up, and carry out any ad hoc duties as required
• SFDC: TMM /their team must work closely with sales team on salesforce adoption and implementation
• Other duties as assigned to support the general purpose of the position’s function. (5%)

Qualifications

Required Education, Experience & Skills:

• Business or marketing degree (bachelor / master's level)/ BDS

Minimum Years of Experience:

• 5 years in marketing, product marketing or management or sales positions in the dental industry.
• 2 years in digital marketing with focus on social media
• Track record of successfully implemented marketing projects in an indirect business model
• Experience in event management and working with external contacts, such as agencies, business partners, dental associations and KOLs

Required Skills

• Proven track record in implementing marketing and lead pipeline generation programs, including managing campaigns from concept, implementation to ROI analysis
• Excellent interpersonal and presentation skills, both on site and virtual
• Sales oriented mind set and ability to quickly build networks
• Ability to communicate fluently in English (verbal and written)
• Ability to manage timelines and establish clearly defined goals and objectives to manage multiple projects and tasks simultaneously.
• Dynamic, motivated and entrepreneurial mindset, with a strong drive to achieve goals and meet deadlines.
• Excellent planning, project management and organizational skills.
• Strategic thinker with a hands-on approach.
• Strong analytical skills, with the ability to review performance and recommend future actions.
• Proficient in MS Office 365, CRM, SAP and virtual presentation/meeting tools such as GTW, GTM and Showpad.
• Experience with CRM systems such as Salesforce to track and report lead conversions.
• Flexible and adaptable, with the ability to work in a fast-changing environment.
• Good team player with the ability to work independently.
• Willingness to travel nationally and internationally as required.
• Experience working with both direct and indirect business models.
• Marketing or product management experience in dental applications and software products.
• Knowledge of the orthodontic and implant markets.
• Application and clinical knowledge of workflows in dental practices and laboratories.