Sales Executive/Assistant Manager - Digital Sales

Straumann Group; Gurugram District; On-site; INR 223,000 - 268,000; Full time

Job summary

The Straumann Group is seeking a Sales Representative in Gurugram to drive sales of Digital equipment, Resins, and Software solutions such as coDiagnostiX and SmileCloud. You will generate leads, conduct product demonstrations, convert prospects, and build long-term relationships with dental clinics, labs, and institutions.

The role emphasizes volume growth, market penetration, and consistent execution. You will travel within the territory, achieve targets, and coordinate with distributors and

Qualifications

• Strong communication and presentation abilities.
• Experience with CRM systems and sales reports.
• Bachelor’s degree and relevant sales background in medical/dental equipment.

Responsibilities

• Identify and develop new business opportunities among dental clinics, labs, and institutions.
• Conduct in-clinic and virtual product demonstrations.
• Manage full sales cycle from lead to installation.
• Achieve monthly and quarterly sales targets.
• Coordinate with distributors and service teams for smooth onboarding.
• Maintain CRM records of leads and activities.
• Participate in conferences and marketing events.

Skills

Communication skills

Presentation skills

CRM tools

Sales oriented

Education

Bachelor's degree in science

Dentistry

CDT

Engineering

Business

Tools

CRM software

MS Office

Job description

Role Purpose
The Sales Representative will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.

Role Purpose
The Sales Representative will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.
Key Responsibilities

• Identify, target, and develop new business opportunities among dental clinics, labs, and dental institutions
• Conduct in-clinic and virtual product demonstrations and trials
• Manage the complete sales cycle from lead generation to order closure and installation coordination
• Achieving monthly and quarterly sales targets in line with business objectives
• Maintain a strong demo-to-conversion ratio through follow-ups and objection handling
• Coordinate with distributors, service teams, and application specialists for smooth customer onboarding
• Collect market intelligence on competitors, pricing, customer feedback, and emerging trends
• Maintain accurate records of leads, demos, and sales activities in CRM systems
• Participate in conferences, trade shows, roadshows, and marketing activities
• Support post-sales engagement to ensure customer satisfaction and referrals
  

Key Performance Indicators (KPIs)

• Units sold per month / quarter
• Number of demos conducted
• Demo-to-order conversion rate
• Territory coverage and new account acquisition
• Accuracy and timeliness of CRM reporting
  

Required Qualifications & Experience

• Bachelor's degree in science, Dentistry, CDT, Engineering, or Business. Preference will be given to dentists and dental technicians looking to build a career in sales.
• 2-5 years of sales experience in dental equipment, medical devices, or capital equipment
• Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage
• Proven ability to meet or exceed sales targets
• Willingness to travel extensively within assigned territory
  

Skills & Competencies

• Strong communication and presentation skills
• Ability to explain technical products in a simple, practical manner
• High energy, self-driven, and result-oriented
• Basic understanding of digital workflows in dentistry
• Comfortable working with CRM tools and sales reports
  

22000