Trade Marketing Manager

Intergrow Brands; Ernakulam; On-site; INR 450,000 - 650,000; Full time

Job summary

Intergrow Brands in Kerala seeks a marketing professional to lead Retail Execution Management, overseeing merchandiser and promoter teams for promoted outlets and driving growth through flawless execution.

You will conduct market visits, coach field teams, and enhance in-store visibility while ensuring planogram adherence across General and Modern Trade channels. Experience in Shopper Marketing and new product launches is valued.

Qualifications

• MBA in Marketing preferred.
• 58 years of experience in FMCG trade marketing.
• Strong exposure to Kerala market.
• Experience in handling promoters & merchandisers.
• Good leadership and execution skills.

Responsibilities

• Retail Execution Management: lead the merchandiser and promoter teams.
• Tertiary sale ownership of Promoted outlets.
• Drive growth in merchandised outlets through flawless execution.
• Conduct market visits and coach field teams.
• Improve execution quality through audits and reviews.
• In-Store Visibility & Merchandising: drive visibility initiatives (POSM, displays, shelf share).
• Ensure planogram adherence across outlets.
• Monitor execution quality in General Trade & Modern Trade.
• Trade and Shopper Marketing management: plan and implement shopper marketing activities aligned with business objectives.
• Support secondary sales growth through drives and campaigns.
• Execute Festive campaigns, in-store promotions, samplings and activations.
• Ensure effective rollout of new product launches.
• Market Intelligence & Reporting: track competitor activities and market trends.
• Provide actionable insights to improve visibility and sales.
• Share timely reports on activation effectiveness.

Skills

Leadership

Execution

Merchandising

Field Visits

Education

MBA in Marketing

Graduate degree

Job description

Key Responsibilities:

1. Retail Execution Management

• Lead the Merchandiser and Promoter teams.
• Tertiary sale ownership of Promoted outlets
• Drive growth in Merchandised outlets through flawless execution
• Conduct market visits and coach field teams.
• Improve execution quality through audits and reviews.

3. In-Store Visibility & Merchandising

• Drive visibility initiatives (POSM, displays, shelf share)
• Ensure planogram adherence across outlets
• Monitor execution quality in General Trade & Modern Trade

2. Trade and Shopper Marketing management

• Plan and implement shopper marketing activities aligned with business objectives
• Support secondary sales growth through drives and campaigns
• Execute Festive campaigns, in-store promotions, samplings and activations
• Ensure effective rollout of new product launches

4. Market Intelligence & Reporting

• Track competitor activities and market trends
• Provide actionable insights to improve visibility and sales
• Share timely reports on activation effectiveness

Key Requirements:

• Graduate / MBA in Marketing preferred
• 58 years of experience in FMCG trade marketing
• Strong exposure to Kerala market
• Experience in handling promoters & merchandisers
• Good leadership and execution skills