Territory Sales Executive - B2B

Bunge; Dhamauli; On-site; INR 600,000 - 900,000; Full time

Job summary

Bunge in Rajpura, Punjab, India seeks a Territory Sales Executive – B2B to manage and expand the bakery fats and ingredients distribution network. The role focuses on growth, trials, and market development across the region, with emphasis on automation and channel efficiency.

Candidate should have 5+ years in fats & ingredients, strong negotiation and team-management skills, and fluency in Hindi and English. Computer literacy and local market knowledge are essential for success.

Qualifications

• Graduate with technical application knowledge relevant to fats & ingredients.
• Minimum 5 years of experience in fats & ingredients sector.
• Proficient in Hindi and English (written and spoken).
• Strong negotiation, communication, and team management skills.
• Proficient with computers and sales/territory tools.

Responsibilities

• Manage current distribution network and expand it by appointing sales personnel.
• Drive bakery conversions by arranging trials with Bakers.
• Expand product range among Bakers purchasing bakery fats, ingredients, and margarines.
• Set up cold chain distribution for whip topping products.
• Develop the market to achieve year-on-year growth for 3–5 years.
• Supervise third-party employees and coordinate with logistics, support, and top management.

Skills

Negotiation skills

Team management

Communication

Analytical ability

Education

Graduate degree

Tools

SFA

DMS

Computer knowledge

Job description

Job Description:

City: Rajpura
State: Punjab (IN-PB)
Country: India (IN)
Requisition Number: 43887

JOB DESCRIPTION

DRAFDRT

Business Title:

Territory Sales Executive – B2B

Global Job Title:

Executive Reports to (position): Manager

Global Function:

Commercial Global Department: Sales

Role Purpose Statement:

To manage the B2B Business (Bakery and Ingredients). They need a close monitoring and Distribution expansion and better focus on infrastructure building. The key responsibility and ownership will bring business growth.

Main Accountabilities:

• To Manage current distribution network.
• Expand distribution network by appointing sales person to cover uncovered Bakers.
• To drive Bakery conversion by arranging trials.
• Expand the range of products from our product list among Bakers buying our Bakery Fats, Ingredients & Margarines.
• Setting up cold chain distribution for our Whip topping products.
• Develop the market for achieving year on year growth for the next 3-5 years.

Impact/Dimensions

.

• Will supervise third party employees

Key Performance Indicators (KPIs):

• To drive automation by using SFA and DMS.
• Achieve annual Volume on monthly/Qtrly basis.
• Volume growth over last year in Bakery and Ingredients business
• Reduce Expiry stock to zero
• SFA Usage Hygiene, Number of Customer Visits per Month, Outlet Addition, Focus SKU Volume

Major Opportunities and Decisions:

Handling the complex and dynamic changing of rates. Controlling the secondary sales with the prevailing rates.

The deployment of Technical team and utilization of their efforts productively.

Management/Leadership:

• To have full control of the secondary market & customers and knowledge of competition activities
• Good market knowledge and team management skill.
• Basic Baking knowledge i.e. application of fats & ingredients both
• Good negotiating skills
• Should be a team player, with Good product and territory knowledge along with strong communication.
• Strong analytical ability to interpret data and guide team for achieving desired business results.

Key Relationships, Stakeholders & Interfaces

• Handling of Distributors, Super stockiest, C&FA, Logistics Team etc.
• Having good market relations and effectively communicate with other support functions, Top Management and the Marketing Team.
• Timely reporting

Knowledge and Technical Competencies

• To have the knowledge of Fats & Ingredients.
• Basic Technical knowledge.
• Trials to Bakers for conversions with Technical team support

Education/Experience

• Graduate, technical application based knowledge to convert customers.
• Work experience should be relevant to Fats & Ingredients for 5 years
• Should be proficient in Local Language and Hindi, should also be good in English writing and speaking
• Computer knowledge is must.

Prior to applying for a new position, employees should discuss the intent with their supervisor to facilitate development discussions and keep the process transparent throughout. Please refer to the Talent Acquisition Policy or contact your Regional Talent Acquisition team for specific questions.

Requirements: