Adobe Target Consultant (A/B Testing & Personalization)

Infosys; Dadri, Pune District, Bengaluru; Hybrid; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Infosys is seeking an experienced Adobe Target Consultant to lead experimentation and personalization initiatives across web and digital channels. You will collaborate with business, product, analytics, design, and engineering teams to design, implement, and optimize Adobe Target solutions that drive engagement and business outcomes.

The role emphasizes hands-on implementation of at.js and Adobe Experience Platform Web SDK, with a focus on data-driven optimization and governance best practices.

Qualifikationen

• BE/BTech or higher in engineering or management streams.
• 5-9 years IT experience with hands-on Adobe Target skills.
• Experience delivering personalization and experimentation programs.

Aufgaben

• Design, develop, and implement personalization and experimentation using Adobe Target.
• Create, manage, and optimize A/B tests, MVT, XT, and Automated Personalization activities.
• Build audience segments, targeting rules, offers, and personalization strategies within Adobe Target.
• Collaborate with stakeholders to define roadmaps, KPIs, and optimization plans.

Kenntnisse

Adobe Target

A/B Testing

Multivariate Testing

Personalization

CRO

Experimentation

Audience Segmentation

Adobe Experience Cloud

Agile Development

Stakeholder Mgmt

Ausbildung

BE / BTech / ME / MTech / MCA / MBA / MSc

Tools

at.js

Adobe Experience Platform Web SDK

Adobe Launch

Adobe Analytics

Adobe Target

Jobbeschreibung

Role Overview

Infosys is looking for an experienced Adobe Target Consultant with strong expertise in Adobe Target, A/B Testing, Multivariate Testing (MVT), Personalization, and Conversion Rate Optimization (CRO). The ideal candidate will lead experimentation and personalization initiatives, helping clients improve customer engagement, digital experiences, and business outcomes through data-driven optimization.

You will work closely with business, product, analytics, design, and engineering teams to design, implement, and optimize Adobe Target solutions across web and digital channels.

Key Responsibilities

• Design, develop, and implement personalization and experimentation solutions using Adobe Target.
• Create, manage, and optimize A/B Tests, Multivariate Tests (MVT), XT, and Automated Personalization activities in Adobe Target.
• Build audience segments, targeting rules, offers, experiences, and personalization strategies within Adobe Target.
• Partner with business stakeholders to define experimentation roadmaps, success metrics, KPIs, and optimization strategies.
• Collaborate with development teams to deploy Adobe Target using at.js and Adobe Experience Platform Web SDK.
• Analyze test results and provide actionable recommendations to improve conversion rates, engagement, and customer experience.
• Perform QA, validation, and troubleshooting of Adobe Target implementations and experiments.
• Establish best practices, governance frameworks, reusable assets, and documentation standards.
• Participate in Agile ceremonies including sprint planning, backlog grooming, stand-ups, and retrospectives.
• Mentor junior team members on Adobe Target, experimentation methodologies, and personalization best practices.

Required Skills

• 5-9 years of IT experience with strong hands-on expertise in Adobe Target.
• Extensive experience in:
  • Adobe Target
  • A/B Testing
  • Multivariate Testing (MVT)
  • Personalization
  • Audience Segmentation
  • Conversion Rate Optimization (CRO)
  • Experimentation & Optimization
• Experience deploying and managing Adobe Target activities and campaigns.
• Strong understanding of customer journey optimization and digital experience personalization.
• Experience with Adobe Experience Cloud ecosystem.
• Experience working in Agile development environments.
• Strong stakeholder management and communication skills.

Preferred Skills

• Adobe Experience Platform (AEP)
• Adobe Analytics
• Adobe Launch / Tags
• Adobe Web SDK
• at.js
• Adobe Target Recommendations
• Auto-Target
• Automated Personalization
• Customer Journey Optimization
• Experimentation Statistics
• CRO Strategy
• Digital Analytics

Education

BE / BTech / ME / MTech / MCA / MBA / MSc