EXECUTIVE II - WOOD FINISHES

Asian Paints; Coimbatore District; On-site; INR 300,000 - 420,000; Full time

Job summary

Asian Paints in India is seeking frontline sales personnel to drive growth in wood coatings by building and managing a dealer network across defined geography, while engaging contractors, applicators, furniture manufacturers, architects and end consumers to achieve business goals.

The role includes activations, samplings, trainings, and promotions, with pan-India travel to dealer counters and customer sites, implementing schemes, and resolving complaints within deadlines.

Qualifications

• Graduate degree with full-time study and minimum 50% marks.
• MBA/PGDM in Sales and Marketing preferred.
• Willingness to travel pan India and visit dealers/customers.

Responsibilities

• Drive value and volume for Wood coatings by growing dealer network.
• Generate demand through activations, samplings and trainings for stakeholders like contractors and applicators.
• Expand the network for wood coatings via retail, projects and services teams with leads sharing.
• Engage with furniture manufacturers and architects to promote growth.
• Conduct shop meets and product trainings to promote growth; ensure promotions are implemented.
• Resolve dealer and consumer complaints within defined timelines.

Skills

Product knowledge

Analytical skills

Planning and result orientation

Communication skills

Education

Graduate degree in any stream

MBA/PGDM in Sales and Marketing

Tools

MS Office

MS Excel

Job description

Description

External Job Description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers
• Stakeholder Management Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc
• Resolve dealer and consumer complaints with respect to wood- coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-a-vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators

• Value and Volume target of Wood coatings
• Percentage dealer network value growth
• Percentage increase in APEHS and Project Sales site penetration
• Percentage increase in users for high end wood coatings
• Product trainings to targeted set of stakeholders

Qualifications Essential

• Graduate Degree in any stream BA/BSc/BCom/BBA/BBM/BMS
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full-time course
• Applicants with an Engineering background BTech/BE/Diploma/BPharma will not be considered

Desired

• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired 1 - 2 years of experience in Sales function in any organization
• Experience in wood finishes industry will be preferred

Functional Competencies

• Product knowledge
• Analytical skills

Behavioral Competencies

• Planning and result orientation
• Communication skills- verbal and written

Additional Requirements

• Role involves visiting dealer counters, customer sites which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS - Office, MS - Excel is mandatory
• Age to be between 26 - 30 Years