Technical Marketing Engineer

Roboticsconnected; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Perceptyne, a deep-tech robotics startup, seeks a Technical Marketing professional to translate robotics technology into compelling product narratives, customer-facing content, and go-to-market strategies. Day-to-day activities include collaborating with engineering and product teams to understand capabilities and benefits.

You will develop product positioning and messaging, create technical content and presentations, and prepare demos for industry events and tradeshows while tracking market

Qualifications

• 4-8 years in technical/ product marketing or related roles.
• ,
• Experience in robotics, AI/ML, industrial automation preferred.
• Experience in GTM, content, competitive intelligence, and sales enablement preferred.
• B.Tech/B.E. in Electronics, Electrical/Electronics, Computer Science, AI/ML, Mechanical, Mechatronics, Robotics & Automation, or related field.
• MBA in Marketing with tech/product marketing or social media/digital marketing is a plus.

Responsibilities

• Collaborate with engineering and product teams to understand new capabilities and their benefits.
• Develop product positioning and messaging.
• Create technical content and presentations.
• Prepare compelling demos for industry events and tradeshows.
• Track industry trends, research markets and competitors.
• Create and drive company brand guidelines.
• Translate technology into compelling customer and business narratives with leadership and business development teams.

Skills

Technical storytelling

Product positioning

Messaging

Content development

Video content

GT M strategies

Sales enablement

Education

Engineering degree

MBA in Marketing

Tools

Clipchamp/Filmora/DaVinci Resolve

Adobe Photoshop/GIMP/Canva

Blender/Unity/Unreal/IsaacSim

Job description

About Perceptyne

Perceptyne is a deep-tech robotics startup building AI-powered semi-humanoid robots for automating dexterous and intelligent tasks on industrial shopfloors. These robots can be used in areas like electronics product assembly, Automotive assembly lines, warehouse operations, food preparation, etc. We are building technology that will push the boundary of robotics as we know it today!

How is it like to work at Perceptyne?

At our core, we like to build things, we evangelize great ideas, and we are grounded. At Perceptyne, we greatly value these dichotomies:

• Having experience while not losing a first principles approach.


• Having a large vision while not losing attention to detail


• Working on disruptive tech while hitting the market ASAP
  

Job Description:

We are looking for a Technical Marketing professional to translate our semi-humanoid robotics technology into compelling product narratives, customer-facing content, and go-to-market strategies.

Day-to-day activities include:

• Collaborating with engineering and product teams to understand new capabilities & their benefits


• Developing product positioning and messaging


• Creating technical content and presentations


• Preparing compelling demos for industry events & tradeshows


• Tracking industry trends, researching markets and competitors


• Creating & driving company's brand guidelines


• Working with leadership and business development teams to translate technology into compelling customer and business narratives.

Experience & Education Requirements

• 4 - 8 years of experience in technical marketing, product marketing, technical sales, solutions engineering, product management, or related roles.


• Experience in robotics, AI/ML, industrial automation, autonomous systems is preferred.


• Experience working with complex hardware + software products / deeptech is preferred.


• Experience in product positioning, GTM, technical content, competitive intelligence, and sales enablement is preferred.


• B.Tech / B.E. in Electronics, Electrical/Electronics, Computer Science, AI/ML, Mechanical, Mechatronics, Robotics & Automation, or a related discipline.


• MBA in Marketing, with a specialization or experience in technology/product marketing or social media and digital marketing, is a plus.

Technical Skill Requirements

• Strong capabilities in technical storytelling, product positioning, messaging, and content development (written & video content).


• Tool skills (good to have):
  
  
  
  • Video editing tools like: Clipchamp / Filmora / DaVinci Resolve
  
  
  • Image editing tools like: Adobe Photoshop / GIMP / Canva
  
  
  • 3D Graphics & Sim tools like: Blender / Unity / Unreal / IsaacSim
  
  
  
  


• Strong quantitative aptitude, market research & competitive analysis skills.


• Ability to create product decks, whitepapers, technical articles, case studies, and sales collaterals.

Soft-Skill Requirements

• Passionate about robotics, AI, deep-tech, and communicating complex technology.


• Ability to translate complex technical concepts into lucid presentations and clear customer value propositions.


• Structured, perfectionist, and detail-oriented on any external facing content, be it presentations, brochures, videos, social media posts, website etc.
  
• Strong ownership and accountability for end-to-end marketing initiatives.


• Resourceful and creative with a strong sense of urgency.