A technology services company in Gurugram is seeking a Digital Marketing professional to handle content writing and research. The ideal candidate must have 3-5 years of experience in technically-focused content writing with excellent communication skills. Responsibilities include creating marketing copies, maintaining editorial calendars, and applying SEO best practices to enhance web traffic. Familiarity with tools like Confluence and Microsoft Word is necessary for success in this role.
Qualifications
3-5 years of experience as a content writer in IT services.
Commitment to excellence in communication and content quality.
Understanding of e-commerce and content management systems.
Responsibilities
Research industry-related topics and create clear marketing copy.
Maintain an editorial calendar for lead generation.
Edit and publish various types of content including blog posts and brochures.
Skills
Content Writing
SEO best practices
Communication
Technical Writing
Tools
Confluence
Microsoft Word
Grammarly
Google Keyword Planner
SEMRush
ActiveCampaign
Job description
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Gurugram
Responsibilities
Research industry-related topics (combining online sources, interviews, and studies)
Write clear marketing copy to promote our products/services.
Ideate, plan, and maintain an editorial calendar supporting the lead generation and brand development goals of the team.
Prepare well-structured drafts.
Conduct in-depth research on industry-related topics in order to develop original content.
Ideate, outline, write, peer‑review, edit, and publish business and technically‑focused content for emails, web pages, blog posts, case studies, solution guides, brochures, and white papers.
Assist the marketing team in developing content for advertising campaigns.
Proofread content for errors and inconsistencies.
Editing and polishing existing content to improve readability.
Conduct keyword research and use SEO best practices to increase traffic to the company website.
Requirements
Commitment to excellence in communication from initial concepts to the published product—the candidate is committed to flawless content.
Minimum of 3-5 years of experience as a technically‑focused content writer within an IT services.
Best‑practice experience with and understanding of Confluence, Microsoft Word, Grammarly, Google Keyword Planner, SEMRush, ActiveCampaign, or equivalent.
Has worked closely with marketing teams, providing content marketing leadership, coordination, and content development.
Understands the business domain and technical aspects of software platforms e‑commerce, content management, data management, analytics, and mobile applications.
Early career experience as a developer or software consultant is desirable.