Tech Lead - Engagement Analytics

Novo Nordisk; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Novo Nordisk Global Business Services (GBS) in Bengaluru seeks a Tech Lead - Engagement Analytics to own web analytics, campaign measurement, and data implementation across Novo websites and digital platforms.

You will design scalable solutions, drive analytics maturity, ensure data quality, build dashboards in Adobe Analytics and CJ Analytics, and translate data into actionable recommendations for global stakeholders.

Qualifications

• Master’s degree or higher in a relevant field.
• 8+ years of international work experience in digital insights and data analytics.
• Hands-on with Adobe Customer Journey Analytics and Adobe Analytics at master-user level.
• Experience with Adobe Experience Platform, Adobe Data Collection, and tag management solutions.
• Deep understanding of digital data collection, including data layers, tag management and campaign tracking.
• Storytelling with dashboards and excellent presentation skills.
• Commercial understanding of KPIs and user journeys with data-driven recommendations.
• Strong stakeholder management and project management knowledge.

Responsibilities

• Own the implementation ecosystem: global tag management and analytics implementation with Adobe platforms.
• Validate data quality to ensure rich, reliable Adobe data.
• Integrate third-party tools like Hotjar, Meta Pixel and Google Ads; monitor agency work.
• Turn data into decisions: build dashboards/reports and share actionable insights.
• Explain analytics concepts to non-experts across offices worldwide.
• Keep the team informed and drive compliant, efficient processes.

Skills

Adobe Analytics

Adobe Journey Analytics

Adobe Experience Platform

Data collection

Tag management

Dashboard storytelling

Stakeholder management

English fluency

Project management

Data quality

Education

Master's degree or higher

Tools

Adobe Experience Platform

Adobe Data Collection

Hotjar

Meta Pixel

Google Ads

Job description

Department: Operation GBS - Omnichannel Ops

Company: Novo Nordisk Global Business Services (GBS)

Are you passionate about solving complex analytics challenges, influencing stakeholders, and turning digital campaign and website KPI data into actionable insights? You could be the Tech Lead we’re looking for at Novo.

About The Department

Operations GBS is at the heart of Novo Nordisk's executional excellence and efficiency. Based in Bangalore, our department focuses on a wide range of operations-related activities, including marketed brands execution, medical affairs operations, omnichannel operations, commercial analytics, operational communications, customer fulfilment within the commercial supply chain, and sustainability. With a dynamic and collaborative atmosphere, we are committed to driving innovation and delivering exceptional results that make a difference in the lives of patients worldwide.

The position

As a Tech Lead - Engagement Analytics, you will act as a subject matter expert in web analytics, campagin measurement analytics and data implementation, supporting stakeholders across International Operations. You will be responsible for ensuring high-quality data collection, analytics implementation, reporting, and insight generation across Novo websites and digital platforms.

Working at the intersection of business, technology, and analytics, you will drive analytics maturity by designing scalable solutions, improving data quality, and transforming digital behaviour data into actionable recommendations that support business objectives.

What You’ll Do

• Own the implementation ecosystem: Take ownership of global tag management and analytics implementation, with full hands-on responsibility for Adobe Experience Platform Data Collection, data layer setup, campaign tracking, configuration changes and SDR documentation.
• Safeguard data quality: Validate existing tracking so Adobe Customer Journey Analytics and Adobe Analytics data is rich, meaningful and reliable, raise concerns early and spot opportunities to improve the data foundation.
• Integrate third-party tools: Implement and troubleshoot scripts, pixels and integrations such as Hotjar, Meta Pixel and Google Ads, and monitor agency and vendor work, suggesting optimisations.
• Turn data into decisions: Build dashboards and reports in Adobe Customer Journey Analytics and Adobe Analytics Workspace and share actionable insights from web and campaign data to inform engagement strategy discussions.
• Advise and educate: Respond to support requests from offices worldwide, explain the pros and cons of different solution designs, and make analytics principles clear to people with limited data literacy.
• Keep work moving: Keep the Engagement Analytics team informed on progress, involve the right experts to share the workload, and maintain processes that matter for compliance and efficiency.

Qualifications

• A master's degree or above in a relevant area.
• 8+ years of relevant international work experience in digital insights and data analytics.
• Substantial hands-on experience with Adobe Customer Journey Analytics and Adobe Analytics, at master-user level.
• Experience working with Adobe Experience Platform (AEP), Adobe Data Collection, and tag management solutions.
• A deep understanding of, and genuine interest in, digital data collection, including data layers, tag management and campaign tracking.
• A sense of storytelling when building dashboards, and excellent presentation skills.
• Commercial understanding of KPIs and awareness of user journeys and key web-site objectives, with the ability to analyse data and give evidence-based recommendations.
• Strong stakeholder management and project management knowledge, including the ability to bring others on board with new concepts, practices and approaches.
• A proactive, solution-oriented and detail-focused approach, with good time-management skills.
• Hands-on experience implementing third-party scripts and pixels, such as Hotjar, Meta Pixel or Google Ads, and maintaining a solution design reference (SDR).
• Fluency in written and spoken English.

Working at Novo Nordisk

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world, and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we’re working toward something bigger than ourselves, and it's a collective effort. Join us! Together, we go further. Together, we're life changing.

Deadline

22 Oct 2026

Disclaimer

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.