Specialist - Marketing Automation

Novo Nordisk A/S; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Novo Nordisk Global Business Services (GBS) in Bengaluru seeks a Specialist in Marketing Automation to own multichannel campaigns across SFMC and OCE. You will translate requirements into automated journeys, drive adoption of WhatsApp/SMS, and collaborate across global teams to deliver personalized customer experiences.

You will bring 7+ years in digital marketing, strong SFMC and data cloud skills, and a mastery of HTML/CSS/AMPscript/SQL.

Qualifications

• Master's degree or above in a relevant area; fluent in English.
• 7+ years in digital marketing, including campaign management and analytics.
• 5+ years with Salesforce Marketing Cloud; HTML, CSS, AMPscript, SQL proficiency.

Responsibilities

• Own and manage day-to-day campaign operations for omnichannel execution.
• Drive adoption of WhatsApp, SMS, and email at scale with defined processes.
• Leverage SFMC capabilities to build relevant campaigns and journeys.
• Collaborate with SFMC, Data Cloud, and AI features for personalization.
• Work with Data Cloud to build unified customer profiles and strategies.
• Recommend improvements to journey logic and flows.
• Provide guidance, training, and KPI-focused service delivery.

Skills

SFMC expertise

HTML

CSS

AMPscript

SQL

Data Cloud

OCE Marketing

AI personalization

Education

Master's degree in relevant field

Tools

OCE Marketing/OCE Sales (IQVIA)

Salesforce Data Cloud

Job description

Title: Specialist-Marketing Automation

Company: Novo Nordisk Global Business Services (GBS)

Department: Operations GBS

Turn campaigns into customer experiences that reach millions. If you know Salesforce Marketing Cloud inside out and get energised by scaling omnichannel journeys across email,WhatsAppand SMS – this is where yourexpertisewill have global reach.

Your new role

As a Specialist,you'llown and manage the delivery of day today campaign operations, ensuring best in class omnichannel execution and a seamless experience for affiliates and customers across selected markets.You'llact as the subject matter expert on SFMC and OCE, combining technical depth with strong project and stakeholder management to bring multichannel campaigns to life.

Your day today tasks will include:

• Executing multichannel campaigns inOCE Marketing/SFMC, translating sales and marketing requirements into functional marketing automation journeys delivered on time and on brief
• Driving adoption of newer channels such as WhatsApp and SMS alongside email, and defining the processes and timelines needed to activate them at scale
• Leveraging SFMC capabilities – Email Studio, Automation Studio, Journey Builder, Contact Builder, Data Studio, Cloud Pages, Query Studio and Einstein STO – to build highly relevant, engaging campaigns
• Leveraging SalesforceAgentforceand Marketing Cloud capabilities to drive AI-powered personalisation, audience targeting, campaign automation, and journey orchestration,adopting an AI-first mindset whereverappropriate.
• Working withSalesforce Data Cloud (D360) to build unified customer profiles, audience segments, consent frameworks, and activation strategies that power personalised, data-driven journeys in Salesforce Marketing Cloud.
• Recommending improvements to journey logic and campaign flows based on input from Multichannel Campaign Partners to strengthen CX across the customer journey
• Owning quality and process: troubleshooting,QA'ingcampaigns and workflows, resolving data issues and documenting best practices for scalable, repeatable operations
• Collaborating with stakeholders across Local Multichannel Teams,digital asset productionteamsand SFMC technical leads toidentifyprocess gaps and optimise workflows
• Providing internal support, guidance and training on marketing automation platforms and connected technologies, and contributing to Multichannel Execution Service KPIs such as time to market and service satisfaction

Your new department

You will join Operations, GBS inBangalore, working within a global multichannel operations team that partners with affiliates around the world to activate omnichannel campaigns at scale.It's a fast paced, results oriented environment where innovation, quality and collaboration go hand in hand – and where your technical mastery directly shapes how we engage customers globally.

Your skills & qualifications

We'relooking for ahands onmarketing automation expert who thrives on challenging the status quo and continuously improving processes.You'llbring with you:

• AMaster'sdegree or above ina relevant area, with fluency in written and spoken English (additionallanguages are a plus)
• 7+ years' experience in digital marketing, including digital campaign management and analysis, marketing automation and building platform integrations and APIs – ideally in pharma
• 5+ years' hands on experience with Salesforce Marketing Cloud, with strong working knowledge of HTML, CSS, AMPscriptand SQL; SFMC certifications and experience with OCE Marketing/OCE Sales (IQVIA) are a plus
• Experience working with Data Cloud, andAgentforceto deliver data-driven audience segmentation, AI-powered personalisation, journey orchestration, and marketing automation across omnichannelcampaigns.
• Proven experience activating and scaling newer channels such as WhatsApp and SMS to execute omnichannel journeys (pharma experience preferred)
• Strong analytical andproblem-solvingskills, with the ability to define scalable processes and drive quality across complex, multimarket campaigns
• Excellent stakeholder management and communication skills, with the trust and cross functional agility to collaborate across geographies and functions at pace

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constantcuriosityand a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lastingchange for long term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us,you'renot just starting a job –you'rebecoming part of a story that spans generations.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

16th October 2026.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.