Tech Lead - Engagement Analytics

Novo Nordisk A/S; Bengaluru; On-site; INR 250,000 - 500,000; Full time

Job summary

Novo Nordisk Global Business Services (GBS) is seeking a Tech Lead - Engagement Analytics to partner with International Operations. You will own analytics implementation, ensure data quality, and deliver insights through dashboards to influence engagement strategies.

Work spans Adobe Analytics platforms, tag management, and integrations with third-party tools. Strong communication and project leadership are essential for success.

Qualifications

• Master's degree or above in a relevant field.
• 8+ years of international experience in digital insights and data analytics.
• Hands-on experience with Adobe Customer Journey Analytics and Adobe Analytics (master-user level).
• Experience with Adobe Experience Platform (AEP), Adobe Data Collection, and tag management solutions.
• Strong understanding of digital data collection, data layers, and campaign tracking.
• Storytelling with dashboards and strong presentation skills.
• Stakeholder management and project leadership skills.
• Fluency in written and spoken English.

Responsibilities

• Own the analytics implementation ecosystem, including tag management and data collection setup.
• Validate data quality across Adobe Analytics tools and CJ Analytics.
• Integrate third-party tools like Hotjar, Meta Pixel, and Google Ads; monitor vendors.
• Build dashboards and reports to translate data into actionable insights for engagement strategy.
• Educate stakeholders on analytics concepts and design decisions across global offices.
• Maintain efficient processes and collaboration within the Engagement Analytics team.

Skills

Stakeholder management

Project management

Data storytelling

English fluency

Education

Master's degree or higher in a relevant area

Tools

Adobe Experience Platform (AEP)

Adobe Data Collection

Adobe Analytics

Adobe Customer Journey Analytics

Adobe Analytics Workspace

Hotjar

Meta Pixel

Google Ads

Job description

Department: Operation GBS - Omnichannel Ops
Company: Novo Nordisk Global Business Services (GBS)

Do you enjoy solving complex analytics challenges, influencing stakeholders, and building robust data foundations that drive better decisions? If so, you may be the Tech Lead we're looking for at Novo.

About the department:
Operations GBS is at the heart of Novo Nordisk's executional excellence and efficiency. Based in Bangalore, our department focuses on a wide range of operations-related activities, including marketed brands execution, medical affairs operations, omnichannel operations, commercial analytics, operational communications, customer fulfilment within the commercial supply chain, and sustainability. With a dynamic and collaborative atmosphere, we are committed to driving innovation and delivering exceptional results that make a difference in the lives of patients worldwide.

The position
As a Tech Lead - Engagement Analytics, you will act as a subject matter expert in web analytics and data implementation, supporting stakeholders across International Operations. You will be responsible for ensuring high-quality data collection, analytics implementation, reporting, and insight generation across Novo websites and digital platforms.
Working at the intersection of business, technology, and analytics, you will drive analytics maturity by designing scalable solutions, improving data quality, and transforming digital behaviour data into actionable recommendations that support business objectives.

What you'll do:

Your time will be split between data quality and implementation, reporting and in-sights, and advising stakeholders on how to get more value from website data.

• Own the implementation ecosystem: Take ownership of global tag management and analytics implementation, with full hands-on responsibility for Adobe Experience Platform Data Collection, data layer setup, campaign tracking, configuration changes and SDR documentation.
• Safeguard data quality: Validate existing tracking so Adobe Customer Journey Analytics and Adobe Analytics data is rich, meaningful and reliable, raise concerns early and spot opportunities to improve the data foundation.
• Integrate third-party tools: Implement and troubleshoot scripts, pixels and integrations such as Hotjar, Meta Pixel and Google Ads, and monitor agency and vendor work, suggesting optimisations.
• Turn data into decisions: Build dashboards and reports in Adobe Customer Journey Analytics and Adobe Analytics Workspace and share actionable insights from web and campaign data to inform engagement strategy discussions.
• Advise and educate: Respond to support requests from offices worldwide, explain the pros and cons of different solution designs, and make analytics principles clear to people with limited data literacy.
• Keep work moving: Keep the Engagement Analytics team informed on progress, involve the right experts to share the workload, and maintain processes that matter for compliance and efficiency.

Qualifications

To succeed in this role, you will bring:

• A master's degree or above in a relevant area.
• 8+ years of relevant international work experience in digital insights and data analytics.
• Substantial hands‑on experience with Adobe Customer Journey Analytics and Adobe Analytics, at master-user level.
• Experience working with Adobe Experience Platform (AEP), Adobe Data Collection, and tag management solutions.
• A deep understanding of, and genuine interest in, digital data collection, including data layers, tag management and campaign tracking.
• A sense of storytelling when building dashboards, and excellent presentation skills.
• Commercial understanding of KPIs and awareness of user journeys and key web‑site objectives, with the ability to analyse data and give evidence‑based recommendations.
• Strong stakeholder management and project management knowledge, including the ability to bring others on board with new concepts, practices and approaches.
• A proactive, solution‑oriented and detail‑focused approach, with good time‑management skills.
• Hands‑on experience implementing third‑party scripts and pixels, such as Hotjar, Meta Pixel or Google Ads, and maintaining a solution design reference (SDR).
• Fluency in written and spoken English.

Working at Novo Nordisk
Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world, and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we’re working toward something bigger than ourselves, and it’s a collective effort. Join us! Together, we go further. Together, we’re life changing.

Deadline
22 Oct 2026

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.