Specialist - Marketing Automation

Novo Nordisk; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Novo Nordisk Global Business Services (GBS) is seeking a Specialist - Marketing Automation to own end-to-end campaign operations across multiple markets. You will lead omnichannel journeys using Salesforce Marketing Cloud and related platforms, driving AI-powered personalisation and multi-channel activation.

Ideal candidates have 7+ years in digital marketing, 5+ years in SFMC, and strong HTML/CSS/AMPscript/SQL skills, preferably with pharma experience.

Qualifications

• 7+ years' experience in digital marketing, including digital campaign management and analysis, marketing automation and building platform integrations and APIs – ideally in pharma.
• 5+ years' hands on experience with Salesforce Marketing Cloud, with strong working knowledge of HTML, CSS, AMP script and SQL; SFMC certifications and experience with OCE Marketing/OCE Sales (IQVIA) are a plus
• Experience working with Data Cloud, and Agentforce to deliver data-driven audience segmentation, AI-powered personalisation, journey orchestration, and marketing automation across omnichannel campaigns.
• Proven experience activating and scaling newer channels such as WhatsApp and SMS to execute omnichannel journeys (pharma experience preferred)
• Strong analytical and problem-solving skills, with the ability to define scalable processes and drive quality across complex, multimarket campaigns
• Excellent stakeholder management and communication skills, with the trust and cross functional agility to collaborate across geographies and functions at pace

Responsibilities

• Executing multichannel campaigns in OCE Marketing/SFMC, translating sales and marketing requirements into functional marketing automation journeys delivered on time and on brief
• Driving adoption of newer channels such as WhatsApp and SMS alongside email, and defining the processes and timelines needed to activate them at scale
• Leveraging SFMC capabilities – Email Studio, Automation Studio, Journey Builder, Contact Builder, Data Studio, Cloud Pages, Query Studio and Einstein STO – to build highly relevant, engaging campaigns
• Leveraging Salesforce Agentforce and Marketing Cloud capabilities to drive AI-powered personalisation, audience targeting, campaign automation, and journey orchestration, adopting an AI-first mindset wherever appropriate.
• Working with Salesforce Data Cloud (D360) to build unified customer profiles, audience segments, consent frameworks, and activation strategies that power personalised, data-driven journeys in Salesforce Marketing Cloud.
• Recommending improvements to journey logic and campaign flows based on input from Multichannel Campaign Partners to strengthen CX across the customer journey
• Owning quality and process: troubleshooting, QA'ing campaigns and workflows, resolving data issues and documenting best practices for scalable, repeatable operations
• Collaborating with stakeholders across Local Multichannel Teams, digital asset production teams and SFMC technical leads to identify process gaps and optimise workflows
• Providing internal support, guidance and training on marketing automation platforms and connected technologies, and contributing to Multichannel Execution Service KPIs such as time to market and service satisfaction

Skills

Marketing automation

Stakeholder management

Analytical thinking

English proficiency

Education

Master's degree or above in a relevant area

Tools

Salesforce Marketing Cloud

HTML

CSS

AMPscript

SQL

OCE Marketing

OCE Sales (IQVIA)

Data Cloud

Agentforce

Job description

Title: Specialist - Marketing Automation

Company: Novo Nordisk Global Business Services (GBS)
Department: Operations GBS
Turn campaigns into customer experiences that reach millions. If you know Salesforce Marketing Cloud inside out and get energised by scaling omnichannel journeys across email, WhatsApp and SMS – this is where your expertise will have global reach.

Your new role

As a Specialist, you'll own and manage the delivery of day today campaign operations, ensuring best in class omnichannel execution and a seamless experience for affiliates and customers across selected markets. You'll act as the subject matter expert on SFMC and OCE, combining technical depth with strong project and stakeholder management to bring multichannel campaigns to life.

Your Day Today Tasks Will Include

• Executing multichannel campaigns in OCE Marketing/SFMC, translating sales and marketing requirements into functional marketing automation journeys delivered on time and on brief
• Driving adoption of newer channels such as WhatsApp and SMS alongside email, and defining the processes and timelines needed to activate them at scale
• Leveraging SFMC capabilities – Email Studio, Automation Studio, Journey Builder, Contact Builder, Data Studio, Cloud Pages, Query Studio and Einstein STO – to build highly relevant, engaging campaigns
• Leveraging Salesforce Agentforce and Marketing Cloud capabilities to drive AI-powered personalisation, audience targeting, campaign automation, and journey orchestration, adopting an AI-first mindset wherever appropriate.
• Working with Salesforce Data Cloud (D360) to build unified customer profiles, audience segments, consent frameworks, and activation strategies that power personalised, data-driven journeys in Salesforce Marketing Cloud.
• Recommending improvements to journey logic and campaign flows based on input from Multichannel Campaign Partners to strengthen CX across the customer journey
• Owning quality and process: troubleshooting, QA'ing campaigns and workflows, resolving data issues and documenting best practices for scalable, repeatable operations
• Collaborating with stakeholders across Local Multichannel Teams, digital asset production teams and SFMC technical leads to identify process gaps and optimise workflows
• Providing internal support, guidance and training on marketing automation platforms and connected technologies, and contributing to Multichannel Execution Service KPIs such as time to market and service satisfaction

Your new department

You will join Operations, GBS in Bangalore, working within a global multichannel operations team that partners with affiliates around the world to activate omnichannel campaigns at scale. It's a fast paced, results oriented environment where innovation, quality and collaboration go hand in hand – and where your technical mastery directly shapes how we engage customers globally.

Your Skills & Qualifications

We're looking for a hands on marketing automation expert who thrives on challenging the status quo and continuously improving processes. You'll bring with you:

• A Master's degree or above in a relevant area, with fluency in written and spoken English (additional languages are a plus)
• 7+ years' experience in digital marketing, including digital campaign management and analysis, marketing automation and building platform integrations and APIs – ideally in pharma
• 5+ years' hands on experience with Salesforce Marketing Cloud, with strong working knowledge of HTML, CSS, AMP script and SQL; SFMC certifications and experience with OCE Marketing/OCE Sales (IQVIA) are a plus
• Experience working with Data Cloud, and Agentforce to deliver data-driven audience segmentation, AI-powered personalisation, journey orchestration, and marketing automation across omnichannel campaigns.
• Proven experience activating and scaling newer channels such as WhatsApp and SMS to execute omnichannel journeys (pharma experience preferred)
• Strong analytical and problem-solving skills, with the ability to define scalable processes and drive quality across complex, multimarket campaigns
• Excellent stakeholder management and communication skills, with the trust and cross functional agility to collaborate across geographies and functions at pace

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What We Offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline

16th October 2026.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.