Sales Manager- Retail - DST- Raebareli

Birla Carbon; Raebareli; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Aditya Birla Group's ABC Digital unit seeks a field sales professional to strategically drive topline by devising sales and business strategies for tapping into the ABG ecosystem – employees, distributors, vendors, and beyond.

You will engage at ABG plants and One ABC branches, visit premises, and build relationships from plant heads to workers, delivering superior customer service while keeping the customer at the center.

Responsibilities

• Drive topline by the assigned productivity
• Achieve business targets
• Maintain a healthy product mix
• Increase customer acquisition in the assigned territory
• Identify cross-sell and up-sell opportunities with existing customers and increase products sold per customer
• Track and ensure efficient business processes across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
• Drive process efficiencies and faster TATs through interfacing with Risk, Operations, Sales Governance
• Adopt improved processes and best practices to enhance operational effectiveness and productivity
• Keep a close watch on the market to tap into new business opportunities
• Continuously monitor competition and its products/activities/engagements/strategies
• Share market/competition updates with seniors and management
• Invest in self learning and capability building
• Leverage learning platforms for self development

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Job Description:

Job Purpose

This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.

Job Context/Job Challenges

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities. ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling and is engaged in cross‑selling different ABC products to walk‑in branch customers. ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

• Making inroads into ABG ecosystem
• Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD
• Identifying business opportunities to scale business and drive topline from these premises
• Providing services with respect to financial products to people in these premises
• Providing after sales services in these premises
• Apart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory
• Regular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townships
• Ability to identify key influencers and build relationships with plant heads/local population in the worksite area
• Willingness to travel often at a set frequency to the plant/factory location
• Ability to connect with multiple levels/types of people- top senior management to plant workers- with clear understanding of their value & need system
• Good and clear communication regarding financial awareness, product features, key differentiators of ABC product suite
• Ability to navigate ambiguity and uncharted path without constant monitoring/supervision
• Disciplined and dedicated and persistent- especially in new environment conditions
• Willingness to go out of one’s way to provide superior customer service to ABG employees and workers, keeping the customer at the centre of every thought, word & action

Key Result Areas

KRA1 Sales Productivity

• Driving topline in the assigned productivity
• Achieving business targets
• Maintaining a healthy product mix

KRA2 New Customer Acquisition

• Increase customer acquisition in the assigned territory
• Acquire new customers while identifying cross‑sell and up‑sell opportunities with existing customers and increasing number of products sold per customer

KRA3 Operational Effectiveness

• Track and ensure efficient business processes/operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
• Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL

KRA4 Market Intelligence & Competition Awareness

• Keep a close watch on the market to tap into new business opportunities
• Continuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competition
• Keep sharing market/competition updates to the seniors and management to help the company informed and stay ahead of competition

KRA5 Self Development

• Invest in self learning and capability building
• Leverage online/offline learning and development platforms for self development

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