Team Lead – Social Media & Content

TAFE - Tractors and Farm Equipment Limited; Chennai District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

TAFE - Tractors and Farm Equipment Limited is seeking a dynamic Head of Social Media & Content Strategy in India to lead the brand’s organic and creative content across Instagram, Facebook, YouTube, LinkedIn, X, and more. You will craft compelling narratives, grow a loyal digital community, and align content with product launches and seasonal campaigns.

You will manage a team in producing high-quality visuals and copy, collaborating with designers, photographers, and videographers, while

Qualifications

• Lead social media and content teams with a portfolio of brand-building campaigns across platforms.
• Hands-on experience with content creation and publishing tools like Meta Business Suite, Canva, Adobe Creative Suite, and scheduling tools.
• Strong understanding of audience behavior, platform algorithms, and engagement metrics to inform strategy and optimization.

Responsibilities

• Develop and oversee the brand’s social media strategy across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.).
• Plan and execute content calendars aligned with product launches, campaigns, and seasonal priorities.
• Monitor trends, platform updates, and audience behavior to inform strategy and content formats.
• Lead ideation and production of high-quality visual and written content (videos, reels, carousels, infographics, etc.).
• Collaborate with designers, copywriters, photographers, and videographers to ensure timely and brand-aligned output.
• Ensure consistency in tone, voice, and visual identity across all creative assets.
• Oversee engagement and response strategy across social platforms.
• Monitor brand sentiment and elevate feedback or issues to relevant teams.
• Build and nurture online communities through interactive content and conversations.
• Work closely with performance marketing to align creative assets with paid campaigns.
• Support influencer and partnership campaigns with creative briefs and content coordination.
• Ensure organic and paid content are harmonized for maximum impact.
• Track and analyze engagement metrics, reach, sentiment, and content performance.
• Generate insights to optimize future content and improve audience engagement.
• Conduct A/B testing on creatives and formats to refine strategy.
• Manage relationships with creative agencies, freelancers, and production houses.
• Review and approve creative deliverables and ensure adherence to timelines and budgets.
• Explore new formats, platforms (Threads, Pinterest, Snapchat), and storytelling techniques.
• Pilot interactive and immersive content experiences (AR filters, live sessions, polls).
• Interface with product, brand, and business teams to understand messaging priorities.
• Support internal campaigns and communications with creative inputs.

Skills

Social media strategy

Content marketing

Creative direction

Copywriting

Visual storytelling

Community management

Influencer collaboration

Brand voice development

Analytics & reporting

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Hootsuite

Job description

The role will lead the social media and content strategy for a leading and iconic Indian tractor brand, and will be responsible for creating, executing, and managing all organic and creative content initiatives across digital platforms. It will also be responsible for crafting compelling brand narratives, fostering community engagement, and analysing content performance to derive insights for improved reach, engagement, and brand affinity. The goal is to strengthen the brand’s voice, build a loyal digital community, and support business growth through impactful storytelling and creative excellence.

Principal Accountabilities -

• Develop and oversee the brand’s social media strategy across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.)
• Plan and execute content calendars aligned with product launches, campaigns, and seasonal priorities
• Monitor trends, platform updates, and audience behavior to inform strategy and content formats

Creative Direction & Content Production

• Lead ideation and production of high-quality visual and written content (videos, reels, carousels, infographics, etc.)
• Collaborate with designers, copywriters, photographers, and videographers to ensure timely and brand-aligned output
• Ensure consistency in tone, voice, and visual identity across all creative assets

Community Management

• Oversee engagement and response strategy across social platforms
• Monitor brand sentiment and elevate feedback or issues to relevant teams
• Build and nurture online communities through interactive content and conversations

Campaign Integration

• Work closely with the performance marketing team to align creative assets with paid campaigns
• Support influencer and partnership campaigns with creative briefs and content coordination
• Ensure organic and paid content are harmonized for maximum impact

Analytics & Optimization

• Track and analyze engagement metrics, reach, sentiment, and content performance
• Generate insights to optimize future content and improve audience engagement
• Conduct A/B testing on creatives and formats to refine strategy
• Manage relationships with creative agencies, freelancers, and production houses
• Review and approve creative deliverables and ensure adherence to timelines and budgets
• Explore new formats, platforms (e.g., Threads, Pinterest, Snapchat), and storytelling techniques
• Pilot interactive and immersive content experiences (e.g., AR filters, live sessions, polls)

Internal Collaboration

• Interface with product, brand, and business teams to understand messaging priorities
• Support internal campaigns and communications with creative inputs

Candidate Specifications -

• Previous experience in leading social media and creative content teams, with a strong portfolio of brand-building campaigns across platforms like Instagram, Facebook, YouTube, LinkedIn, and X (Twitter)
• Hands‑on experience in content creation and publishing tools, including Meta Business Suite, Canva, Adobe Creative Suite, and scheduling platforms like Hootsuite.
• Strong understanding of audience behavior, platform algorithms, and engagement metrics to inform content strategy and optimization
• Proven track record of driving organic growth, engagement, and brand affinity through innovative storytelling and community‑building initiatives
• Excellent communication and presentation skills, with the ability to craft compelling narratives and collaborate across teams
• Creative mindset with critical thinking and project management skills, capable of balancing brand consistency with experimentation
• Experience managing high‑volume content calendars and coordinating with multiple stakeholders and agencies
• Skills – Social Media Strategy, Content Marketing, Creative Direction, Copywriting, Visual Storytelling, Community Management, Influencer Collaboration, Brand Voice Development, Analytics & Reporting