Talent/Influencer Manager

CREATE; Mumbai; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Dynamic and creative environment

Growth opportunities

Exposure to high-impact campaigns

Job summary

CREATE is an influencer marketing and talent management agency in Mumbai, managing a vast network of creators and brands. The team drives end-to-end creator relations, brand collaborations, and campaign executions across digital platforms.

The role focuses on managing creator partnerships, negotiating deals, and coordinating shoots and deliverables to ensure successful campaigns and growth for both creators and brands.

Qualifications

• 0–3 years experience in talent management or influencer marketing
• Strong communication and interpersonal skills
• Familiarity with social media platforms like Instagram, YouTube and Reels
• Ability to negotiate, multitask and work in a fast-paced environment
• Keen eye for trends and creator landscape
• Experience with managing digital shoots and styling considered a plus
• High organizational skills and accountability
• Owns their own laptop

Responsibilities

• Manage end-to-end relationships with creators from onboarding to brand collaborations
• Lead campaigns on behalf of talent: briefs, KPIs, contracts, deliverables, reporting
• Negotiate deals and pricing for campaigns, shoots and partnerships
• Supervise shoots involving celebrity integration, wardrobe, styling
• Oversee deliverables for social campaigns, music videos and endorsements
• Pitch creators to brands, agencies and platforms for campaigns and long-term partnerships
• Provide logistical support including shoot scheduling and coordination
• Develop long-term relationships with talent and act as problem-solver
• Conduct talent scouting and trend research
• Coordinate with brands, agencies and internal teams for campaigns
• Maintain documentation, invoices and communication trails

Skills

Talent management

Creator relations

Influencer marketing

Interpersonal skills

Social media knowledge

Negotiation

Multitasking

Content trends

Shoot coordination

Organization

Ownership

Laptop required

Tools

Instagram

YouTube

Reels

Job description

CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya, Passenger Paramvir and many more, working with a total of 2000+ creators across platforms.

CREATE other than influencer marketing and talent management focuses on creating creator-led brand content along with creative IPs. Our clientele is CRED, SCALER, NYKAA, THIRD WAVE COFFEE, and many more... If you think you are creative then you need to be at CREATE. Our core philosophy is helping creators be brands and brands be creators. We mainly deal with two stakeholders, the first one being creators and the second being brands.

Depending on your job role, you will have a larger exposure to one of these two. As the name suggests, we call ourselves CREATE – we aim to assist people in CREATing, and we want to be the nurturing ground of the next generation of CREATive talents.

Key Responsibilities:

• Manage end-to-end relationships with exclusive and existing creators – from onboarding to brand collaborations and day-to-day assistance
• Lead brand campaigns on behalf of talent: handle campaign briefs, set KPIs, manage contracts, track deliverables, and report performance
• Negotiate and close deals, contracts, and pricing for influencer campaigns, shoots, and partnerships
• Supervise digital and on-ground shoots involving celebrity integration, wardrobe, and styling, ensuring smooth execution
• Oversee creator/artist deliverables for social media campaigns, music videos, brand endorsements, and special collaborations
• Act as the front face of our Talent - Pitching creators to brands, agencies and platforms for campaign, long term associations and endorsements.
• Provide logistical and operational support—including shoot scheduling, coordination, and, when necessary, personal errands
• Build and nurture trusted, long-term relationships with talent while acting as a problem-solver and support system
• Conduct regular research for talent scouting, trend identification, and new creator onboarding
• Coordinate closely with brands, agencies, and internal teams for seamless campaign execution
• Maintain detailed documentation, invoices, and communication trails for every collaboration

Skills & Qualifications :

• Proven experience (0–3 years) in talent management, creator relations, or influencer marketing
• Strong interpersonal and communication skills with the ability to manage and resolve challenges effectively
• In-depth knowledge of social media platforms including Instagram, YouTube, and Reels
• Ability to negotiate, multitask, and thrive in a fast-paced, deadline-driven environment
• A keen eye for content trends, pop culture, and the ever-evolving creator landscape
• Familiarity with managing digital content shoots, styling elements, and brand alignment
• Exceptional organizational skills with attention to detail and accountability
• A collaborative mindset with a strong sense of ownership and reliability
• Must have their own Laptop

Why work with us?

• Work alongside some of the most dynamic and creative minds in the digital industry.
• Opportunity to shape the careers of leading content creators.
• Be a key player in fast-moving, high-impact influencer campaigns.
• Gain exposure to both creative and business aspects of influencer marketing
• A supportive team culture that values innovation, passion and growth.