Strategist

VaynerX; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

VaynerX in India is seeking a social strategy lead to shape brand narratives across digital and social platforms. You will partner with local and global experts to design influencer-enabled campaigns, content calendars, and end-to-end social strategies that drive engagement and sales.

The role requires a strategic mindset, strong collaboration, and a passion for the Indian social media landscape. Join a fast-paced, growth-driven agency culture with global reach.

Qualifications

• Experience as a strategist in a media or creative advertising agency in India (2+ years)
• Ability to deliver work independently with pace and energy
• Strong collaboration across teams and clear communication

Responsibilities

• Bridge brands and consumers with sharp strategic rationale.
• Develop and manage content calendars, captions, and trend-responsive posts.
• Create audience-driven strategy solutions across brand, social, and influencer channels.
• Craft clear, persuasive decks to sell ideas to clients and internal teams.
• Leverage data and cultural insights to inform strategy and planning.

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

The PITCH

Well, now we’re looking for someone who lives and breathes social media even more than us. Do you know all of the latest trends? Memes? And TikToks? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of fast-paced, hyper-growth agency life? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.

This exciting opportunity of a full-time role based in India will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the Indian social media landscape.

Are you based in India? Geeking the social media world in Indian digital space for two plus years now? Or maybe someone aspiring and with a can-do attitude? Do you wanna geek out on the world of media and creative advertising agency? Oh well, we could be meant to be -----so keep reading!

Here’s where you come in.

• Build the bridge between brands and consumers.
• Vocal and inventive champion with the ability to break down complex tasks and create clarity from complexity.
• Implementation knowledge of end-to-end customer experience strategies, including customer research, strategy, vision & design
• Keen sense of developing strategy solutions, from brand strategy, down to tactical social, content and influencer strategies
• Out-of-the-box perspective on data and research to find interesting consumer insights that we can leverage on.
• Deep understanding of marketing fundamentals.
• Craft content calendars, caption banks, and trendjacking posts with ease.
• Well versed with the ability to leverage VaynerMedia tools, research and platforms to: perform content audits, collaborate with the media team to provide holistic success measurement frameworks.
• Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow that will help form a compelling story.
• Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
• Ample experience in digital agency life and content creation to fully grasp the technical aspects of creating content as well as understanding the digital consumer journey and how to engage through a digital architecture map for end-to-end campaigns.
• Curiosity is a necessity.

Here’s the “Nice To Have” Can?

• 2+ years experience as a strategist in a media or creative advertising agency in the India market.
• Can deliver work independently on all tasks and achieves results at pace with energy and drive.
• Can actively participate in collaboration sessions with other teams.
• Can execute a strong sense of priority level and urgency; and knows how to act on the critical difference between the two.
• Can manage the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
• Can administer agreed goals or projects by dealing to challenges in a responsive and constructive way.
• Can strive for zero mistakes or flagged internal process issues on work output.
• Can foster positive internal communication and collaboration with all internal teams.
• Can ensure presented ideas are clear and understood.
• Can highlight new ideas to the team and external stakeholders when appropriate.
• Can provide clear, professional, timely and helpful information to the team or external clients and partners.

What You Should Know About VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us.

We can’t wait to meet you.

P.S Portfolio would be nice :)