Strategic Business Development Manager - Transportation

Emerson; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

National Instruments (NI), an Emerson company, seeks an experienced Regional Business Manager to accelerate growth in India's transportation market. Drive demand, build strategic relationships, and grow pipeline through campaigns, events, and executive engagements.

You will work with customers, partners, and cross-functional teams to shape region-specific go-to-market plans and long-term growth opportunities.

Qualifications

• 8+ years in business development, sales, or customer-facing roles.
• Ability to build relationships across multiple levels within customer organizations.
• Strong communication and networking skills.
• Experience engaging with customers and developing strategic business relationships.
• Understanding of transportation validation, testing, or manufacturing environments.
• Willingness to travel extensively across India.

Responsibilities

• Market development & demand generation across the transportation sector in India.
• Develop regional business development strategies aligned with growth objectives.
• Engage prospective customers and influencers to build pipeline.
• Lead digital campaigns and demand-generation in partnership with marketing.
• Organize executive-level engagements and customer workshops.
• Collaborate with regional sales, solution architects, and product teams.

Skills

Relationship building

Market development

Strategic planning

Customer engagement

Presentation skills

Travel readiness

Education

Bachelor's degree in Engineering or related field

Job description

National Instruments (NI), an Emerson company, is seeking an experienced and entrepreneurial Regional Business Manager to accelerate growth within the Transportation market across India. In this customer-facing role, you will create and expand demand for NI's products, platforms, and solutions by developing strategic relationships, identifying new business opportunities, and engaging customers through digital campaigns, onsite meetings, industry events, webinars, and thought leadership activities. Working closely with customers, partners, sales teams, and technical experts, you will play a key role in driving market awareness, building pipeline, and supporting long‑term growth across the region.

In This Role, Your Responsibilities Will Be:

1. Market Development & Demand Generation

• Generate market awareness and customer demand for NI's products, platforms, and solutions across the transportation industry.
• Develop and execute regional business development strategies aligned with transportation growth objectives.
• Identify, engage, and cultivate relationships with prospective customers, influencers, and decision makers throughout the region.
• Develop and execute targeted digital campaigns and demand‑generation initiatives in partnership with marketing teams.
• Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.
• Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.

2. Customer Engagement

• Conduct regular onsite customer visits and executive‑level engagements.
• Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership organizations.
• Facilitate strategic discussions around industry challenges and how NI solutions can enable customer success.
• Organize and participate in customer workshops, seminars, demonstrations, and executive briefings.
• Act as a trusted advisor and advocate for customers within the organization.

3. Industry & Ecosystem Leadership

• Represent NI at industry conferences, trade shows, technical forums, customer events, and company‑hosted events.
• Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.
• Support thought leadership initiatives that enhance NI's visibility and influence within the transportation ecosystem.
• Identify opportunities for collaboration that increase awareness and adoption of NI technologies.

4. Cross‑Functional Collaboration

• Partner closely with regional sales teams to convert market opportunities into revenue‑generating engagements.
• Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.
• Provide market intelligence and customer feedback to support business planning and product strategy.
• Contribute to account planning, growth initiatives, and strategic business reviews.

5. Business Intelligence & Strategic Planning

• Maintain a strong understanding of competitor activities, market developments, and industry investment trends.
• Identify and prioritize strategic accounts, emerging customers, and high‑growth market segments.
• Deliver regular updates on market dynamics, customer engagement activities, demand‑generation efforts, and opportunity progression.
• Help shape regional go‑to‑market priorities and growth strategies.

Who You Are:

You build strong customer relationships and deliver customer‑centric solutions. You build partnerships and work collaboratively with others to meet shared objectives. You consistently achieve results, even under challenging circumstances, while maintaining a focus on long‑term business outcomes. You anticipate future possibilities and translate market insights into effective strategies that create sustainable growth opportunities.

For This Role, You Will Need:

• Bachelor's degree in Engineering, Business, or a related discipline, or equivalent industry experience.
• 8+ Years of relevent Experience in business development, sales, account management, market development, consulting, or other customer‑facing roles.
• Demonstrated ability to establish credibility and build relationships across multiple levels within customer organizations.
• Strong communication, presentation, networking, and interpersonal skills.
• Experience engaging directly with customers and developing strategic business relationships.
• Understanding of transportation validation, testing, manufacturing, production, or related operational environments.
• Ability to work independently while collaborating effectively with cross‑functional and global teams.
• Willingness and ability to travel extensively across India.
• Self‑motivated approach with strong organizational and relationship‑building capabilities.

Preferred Qualifications That Set You Apart:

• Experience with validation, verification, test, measurement, simulation, or production systems.
• Industry experience in automotive, commercial vehicles, off‑highway equipment, agriculture, rail, transportation infrastructure, or related sectors.
• Familiarity with transportation technologies such as software‑defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.
• Experience working with engineering organizations, validation teams, test teams, or manufacturing operations.
• Demonstrated success in identifying and developing new business opportunities.
• Experience influencing strategic customer investments and long‑term technology decisions.
• Knowledge of industry trends and technology transitions within the transportation market.

Our Culture and Commitment To You:

At Emerson, we are committed to fostering an inclusive workplace where every employee is valued, respected, and empowered to contribute their best work. We believe diverse perspectives drive innovation and strengthen our ability to solve complex challenges for our customers. We invest in the growth and development of our people by providing opportunities for learning, collaboration, and career advancement. Our culture encourages curiosity, continuous improvement, and teamwork while supporting flexibility, well‑being, and professional success. We welcome candidates from a variety of backgrounds and experiences and encourage you to apply even if your experience does not align perfectly with every qualification listed. If you are excited about the opportunity to make an impact and help shape the future of transportation technologies, we would like to hear from you.