Title: Store Manager
Reporting to: Area Operations Manager
Skip Level: City/Zonal Manager
About Lenskart:
With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customer eye powers.
About the role:
A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.
Responsibilities:
Customer focus: Driving Net Promoter Score:
- Greeting customers when they enter store and coaching the team to do the same.
- Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority.
- Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team.
- Striving to have long lasting and fruitful relationships with each of our customers.
Driving sales vs. Plan:
- Driving the sales of the store to meet the allotted targets by allocating the targets to the staff.
- Developing a culture of high sales performance expectations, i.e. Sales Leadership.
- Motivating and inspiring the field team to drive for results.
- Assessing field capability and establishing performance priorities at group level.
People Development (Attrition Control):
- Assisting in recruiting and selecting high potential staff.
- Providing effective on-the-job training and guidance to team members making use of company training modules.
- Delivering clear, motivating and constructive feedback in a timely manner to all retail associates.
- Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan.
- Understanding the reasons for attrition and taking measures to control it.
Cash & Inventory Management:
- Monitoring cash reconciliation to ensure there is no mismatch of store funds.
- Ensuring availability of required merchandise and services.
- Conducting stock checks regularly.
- Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed.
- Performing the necessary quality checks for the new products.
- Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer.
Supervision:
- Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved.
- Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards.
SOP adherence & Implementation:
- Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees.
- Updating colleagues on business performance, new initiatives and other important issues.
- Scheduling the team's shift timings to meet the stores business needs and demands.
- Ensuring staffing levels are adequate to effectively operate the store.
Store upkeep & Maintenance:
- Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store.
- Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store.
Personal attributes & competencies:
- Minimum qualification: Graduate
- Ability to act as a link between strategy and execution.
- Ability to develop and inspire people to achieve their best.
- Ability to build rapport and trusting relationships.
- Ability to understand stated and unstated needs of the customer and offer solutions.
- Clear communication and active listening skills.
- Ability to adapt to a changing environment and openness to learn.
- Proactive task ownership, result-orientation, and customer-orientation.
- Ability to multitask and organize activities based on priority.