Store Director

Lenskart; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lenskart Store Director role in Bengaluru leads the store as business head, driving sales, ensuring operational excellence, and delivering exceptional customer experience. You will build a high-performing team and represent the brand with strategic execution and hands-on leadership.

The role combines sales leadership with people development, cash and inventory control, and SOP adherence to benchmark store performance and customer delight.

Qualifications

• Graduate with MBA preferred.
• Experience in retail store leadership and customer service.
• Ability to recruit, train and develop teams.

Responsibilities

• Drive store sales to meet targets and allocate targets to staff.
• Develop a culture of high sales performance and lead the field team.
• Recruit, train and develop store staff with feedback and development plans.
• Manage cash, inventory and ensure POS accuracy.
• SOP adherence and implementation across retail operations.
• Maintain store standards and customer experience.

Skills

Customer service

Sales leadership

People development

Operations management

Team motivation

Communication

Problem solving

Adaptability

Education

Graduate

MBA

Tools

POS System

Job description

Role & responsibilities

The Store Director is the business head of the store responsible for driving sales, ensuring operational excellence, delivering an outstanding customer experience, and building a high-performing team. This role combines strategic thinking with hands‑on execution to make the store a benchmark for performance, customer delight, and brand representation.

Activities expected to be performed by a Lenskart Store Director

Customer focus: Driving Net Promoter Score

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development

(Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the store’s business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Preferred candidate profile

• Minimum qualification: Graduate, MBA Preferred
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result‑orientation, and customer‑orientation
• Ability to multitask and organize activities based on priority