Store Director

Lenskart Solutions Pvt Ltd; Visakhapatnam, Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Lenskart is seeking a store leader in Visakhapatnam to drive customer focus and sales performance. You will coach the team to greet customers, ensure exceptional service, and align operations with SOPs for high-quality eye-care experiences.

The role includes training team members, providing constructive feedback, managing attrition, and overseeing cash and inventory controls to meet store targets and service standards.

Qualifications

• Graduate degree required; MBA or retail management specialization preferred.
• 5–10 years of experience in retail or service industry, with at least 2 years in a leadership role.
• Proven track record of delivering strong business and customer outcomes.

Responsibilities

• Greeting customers entering the store and coaching the team to do the same.
• Drive store sales to meet targets and cultivate a high-performance sales culture.
• Provide on-the-job training and guidance to team members using company training modules.
• Deliver timely, clear feedback and assess training needs with the academy team.
• Monitor cash reconciliation, stock availability, and regular stocktakes; ensure POS transactions are processed correctly.
• Ensure SOPs are implemented and store maintained as per company standards; safeguard equipment and stock.
• Roster management to align shifts with business needs and demand.

Skills

Leadership

Customer service

Coaching

Feedback delivery

Roster management

Education

Graduate degree

MBA or retail management specialization

Tools

POS System

Inventory knowledge

Job description

Customer focus: Driving NPS and lower Detractor %

• Greeting customers when they enter the store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues, such as queries and complaints, at the store level and ensuring this is consistent with the team
• Ensuring that the eye check-ups are conducted as per the SOP and maintaining high-quality standards
• Working closely with other departments till the product reaches the customer and ensuring the best customer experience for the Lenskart Customer

Sales Orientation

• Driving the sales of the store to meet the allocated targets
• Developing a culture of high sales performance expectations, i.e., Sales Leadership

People development

(Talent Management & Attrition Control)

• Providing effective on-the-job training and guidance to team members, making use of company training modules
• Delivering clear, motivating, and constructive feedback in a timely manner to all team members
• Evaluating the training needs of store associates and working closely with the academy team to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it
• Roster Management: Scheduling the teams shift timings to meet the stores business needs and demands

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring the availability of required merchandise and services
• Conducting stocktakes / Inventory reconciliation regularly
• Ensuring the staff at the store level has a basic understanding of the POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products

SOP, Store upkeep & maintenance

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Maintaining the store as per Cpmpany standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal attributes & competencies

• Graduate degree required; MBA or retail management specialization preferred
• 5–10 years of experience in retail or service industry, with at least 2 years in a leadership role
• Proven track record of delivering strong business and customer outcomes.