Business Development Manager - Solar Rooftop

Shakti Pumps (India) Ltd.; Ahmedabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

SHAKTI PUMPS (INDIA) LIMITED is looking for a Business Development Manager - Solar Rooftop in Ahmedabad, Gujarat. The BDM will drive residential rooftop solar sales under the PM Surya Ghar Yojana, expanding market reach while building capabilities in a network of Channel Partners. Responsibilities include overseeing partner operations, ensuring compliance with subsidy guidelines, and managing outreach campaigns. Ideal candidates have 5-8 years of solar sales experience, strong knowledge of regulations, and excellent communication skills. Travel is required.

Qualifications

• 5-8 years of experience in solar sales, preferably in the residential segment with a focus on channel.
• Strong knowledge of PM Surya Ghar Yojana, Net Metering regulations, and subsidy mechanisms.
• Willingness to travel extensively across assigned regions.

Responsibilities

• Identify, onboard, and develop Channel Partners and System Integrators.
• Drive residential solar adoption by enabling partners.
• Ensure all operations align with MNRE guidelines.

Skills

Solar sales

Channel Partners management

Negotiation skills

Interpersonal skills

CRM proficiency

Education

Bachelor’s degree in Engineering or related fields (MBA preferred)

Tools

MS Office Suite

Job description

Business Development Manager - Solar Rooftop

5-8 Years

Full-Time

Job Purpose:

We are seeking an energetic and experienced Business Development Manager (BDM) to drive residential rooftop

solar sales under the PM Surya Ghar Yojana through a robust network of Channel Partners and System Integrators.

This role is critical in expanding market reach, building partner capabilities, and ensuring on-ground implementation

Key Responsibilities:

• Identify, onboard, and develop Channel Partners, EPC contractors, and System Integrators in target geographies.
• Conduct partner training on PM Surya Ghar Yojana, subsidy processes and system design basics.
• Set partner performance expectations and support them in lead generation, sales closures, and documentation.

2. Business Growth through Partner Network

• Drive residential solar adoption by enabling partners to reach households in urban, semi-urban, and rural areas.
• Work with partners to plan outreach campaigns, awareness drives, and community-level programs.
• Monitor and help increase the number of subsidy applications and system installations.

3. Compliance with PM Surya Ghar Yojana

• Ensure all partner operations align with MNRE guidelines, subsidy eligibility, and portal requirements.
• Guide partners in submitting documents on pmsuryaghar.gov.in and securing approvals from DISCOMs.
• Ensure timely customer onboarding, meter installations, and commissioning for subsidy disbursement.
• Track KPIs such as partner-wise sales numbers, application conversions, and customer satisfaction.
• Maintain CRM data for leads, pipeline, installations, and subsidy claims.
• Provide regular performance updates and improvement plans to management.

5. Cross-functional Coordination

• Coordinate with internal technical, finance, and operations teams to support partner requirements.
• Facilitate technical training, marketing support, and after-sales assistance for partners.
• Liaise with DISCOMs and nodal agencies for approvals, technical clarifications, and grievance handling.

Skills and Qualifications:

• Bachelor’s degree in Engineering, Renewable Energy, Business, or related fields (MBA preferred).
• 5-8 years of experience in solar sales, preferably in the residential segment with a focus on channel

• Strong knowledge of PM Surya Ghar Yojana, Net Metering regulations, and subsidy mechanisms.
• Experience in managing Channel Partners, EPCs, or System Integrators.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM tools and MS Office Suite.
• Willingness to travel extensively across assigned regions.