Sr Product Owner - MarTech Dev

swa; India; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Southwest Airlines is seeking a Senior Product Owner to join the MarTech Orchestration, Activation & Measurement team. You will connect content, campaigns, customer data, and performance insights across Adobe Workfront, AEM, Fusion, and enterprise CMS platforms.

As an APO/PO, you will mentor teammates, define roadmaps with Product Management, and drive delivery across multiple Agile Teams in a large enterprise environment. Your work will shape customer journeys and measurable outcomes.

Qualifications

• Experience defining product roadmaps and translating them into backlog items.
• Ability to mentor other Product Owners across Agile teams.
• Strong analytical skills with attention to detail.

Responsibilities

• Provide end-to-end launch of integrated solutions across multiple Agile teams.
• Collaborate with Business Partners and Product Managers to co-develop roadmaps.
• Inform product vision, strategy, features, and prioritization with senior stakeholders.
• Translate roadmap features into product requirements, user stories, and acceptance criteria.
• Turn data insights into measurable customer outcomes.
• Oversee design and implementation of integrated solutions meeting business needs.
• Coach and mentor other Product Owners across teams.
• Review and drive iteration content, prioritizing user stories and acceptance criteria.
• Define and prioritize complex solutions and communicate dependencies and risks.
• Coach Scrum ceremonies and ensure successful delivery.
• Own customer journeys, problem framing, backlog, and acceptance criteria.
• Define KPIs and analytics-driven optimization strategies.

Skills

Decision making

System understanding

Analytical thinking

Initiative & risk management

Stakeholder communication

Backlog management

Mentoring Product Owners

Agile / Scrum

Roadmap translation to requirements

Job description

Department:Technology

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

About Us

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we've been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.

If you're passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.

Job Summary

Serve as the Customer proxy, and responsible for working with Product Management and other stakeholders-including other product owners and other teams-to define and prioritize the Team Backlog so that the solution effectively addresses program priorities while maintaining technical integrity. Attend product management meetings, planning, and backlog/vision refinement sessions. Serve as a mentor to the APO and PO.

As part of the MarTech Orchestration, Activation & Measurement team, you will drive product capabilities connecting content, campaigns, customer data, and performance insights across Adobe Workfront, AEM, Fusion, and enterprise CMS platforms.

Responsibilities

• Provide innovation and the end-to-end launch of integrated solutions/products across multiple Agile Teams
• Collaborate with Business Partners and Product Managers to co-develop a roadmap and drive products and features from concept to launch in a fast-paced environment across multiple Agile Teams
• Work with senior stakeholders and customers across the organization to inform the product vision, strategy, features, and prioritization
• Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria across multiple products or complex solutions
• Turn data insights into products with actionable outcomes to the ultimate customer
• Oversee the design, construction, and implementation of integrated solutions ensuring functionality meets business requirements
• Coach and mentor other Product Owners across multiple Agile Teams to build, refine, prioritize and maintain their Team backlogs
• Review, approve, and drive iteration content by prioritizing user stories and accept user stories as complete
• Define and prioritize solutions to complex issues and effectively communicate dependencies, risks, issues and cope for complex solutions
• Coach and mentor Product Owners and Scrum Masters in the successful delivery of Scrum ceremonies such as iteration planning, iteration reviews, and demos
• Own customer-facing product journeys, including problem framing, roadmap, backlog, user stories, and acceptance criteria.
• Translate customer and user intent into measurable outcomes, including success criteria and evaluation thresholds for AI/agentic and nondeterministic features.
• Prioritize features based on business impact, feasibility, customer experience, risk, and dependencies.
• Partner with Marketing and Digital teams to define automation boundaries, escalation rules, and human-in-the-loop processes.
• Define KPIs, instrumentation requirements, and analytics-driven optimization strategies.
• Collaborate with cross-functional teams across Product, Engineering, Design, Marketing, and Digital.
• Drive product delivery in a large enterprise environment with multiple stakeholders and dependencies.

Knowledge, Skills and Abilities

• Ability to make decisions independently and demonstrate skills to support, guide, and mentor other Product Owners in the same business domain
• Ability to understand technical issues across multiple business systems and how business areas interact in order to drive toward the best solutions
• Ability to be analytical and problem solve with a high attention to detail
• Ability to show initiative by anticipating risks, issues and opportunities, and escalating them accordingly, while mentoring and coaching
• Skilled in presentation, facilitation, communication, and negotiation across multiple stakeholders and levels in the organization
• Ability to search for opportunities, focus on business value and the Return On Investment and act proactively on possible risks and threats
• Ability to effectively manage complex tasks that are not well defined
• Ability to balance priority, risk, value, learning opportunities and dependencies and effectively uses product / Team backlog to manage them
• Ability to effectively communicate comp