Mgr Technology - MarTech Planning & Demand Intake

Southwest Airlines; Hyderabad; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Southwest Airlines is seeking a Manager Technology – MarTech Planning & Demand Intake to lead the marketing demand intake and prioritization. You will design platforms and workflows that translate business priorities into scalable delivery across Adobe Workfront, Workfront Fusion and AEM.

Drive automation, capacity planning, and intelligent routing to accelerate time-to-market. You will partner with business and technology teams, coach teams, and embed SWA values while building enterprise-grade

Qualifications

• Bachelor's degree in Computer Science, Engineering, Information Systems or related field.
• 8–12 years of leadership experience.
• 3+ years leading multidisciplinary technology teams.
• Experience with Adobe Workfront, Workfront Fusion, AEM and CMS/DAM.
• Experience applying automation or AI to marketing planning.
• Strong collaboration with cross-functional teams.

Responsibilities

• Lead the technology capability governing marketing demand intake and prioritization.
• Design platforms, workflows, and operating models for scalable delivery.
• Modernize demand-intake experience across Adobe Workfront, Workfront Fusion, AEM and related MarTech.
• Build intelligent routing, approvals, and capacity models.
• Collaborate with business and technology teams to measure value.

Skills

Leadership

Communication

Project management

Adobe Workfront

Marketing Technology

Education

Bachelor's degree

Tools

Adobe Workfront

Workfront Fusion

AEM

CMS/DAM platforms

Job description

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Department

Technology

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

About Us

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.

If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travellers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.

Job Summary

• As a Manager Technology – MarTech Planning & Demand Intake, you’ll lead the technology capability that governs how marketing work enters the organization, moves through the Content Supply Chain, and gets prioritized for execution.
• You’ll serve as the technical connective tissue between business demand, creative execution, engineering capacity, and digital publishing, designing the platforms, workflows, and operating models that translate business priorities into scalable delivery.
• A key focus will be modernizing and automating the demand-intake experience across Adobe Workfront, Workfront Fusion, AEM and connected MarTech platforms. You’ll help replace fragmented and manual processes with intelligent workflows, automated routing, simplified approvals, dynamic capacity models, and integrated planning experiences.

Model the Southwest Way

• Guide and lead team members using SWA talent management practices to coach, develop, and engage employees
• Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment
• Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

• Lead, support, and influence the achievement of the mission, goals and objectives of the department and organization
• Participate fully in organizational processes and initiatives, i.e. performance management, interviewing, budgeting, training, etc.
• Lead the resolution of organization, team and individual issues, making appropriate decision
• Develop and execute strategies and processes to improve performance and the value of products and services provided
• Lead cross-functional Teams to deliver solutions and services to meet enterprise needs
• Provide Technical thought Leadership related to assigned functional areas
• Deliver technology solutions using best practices to achieve maximum Team productivity while delivering high quality products
• Stay abreast of emerging trends, processes, and solutions related to assigned responsibilities
• Build strong, collaborative relationships and credibility while influencing and driving change across respective Business and Technology Teams
• Work with Technology and business partners to measure financial benefits and demonstrable business value
• May perform other job duties as directed by Employee's Leaders
• Lead the technology capability supporting planning, demand intake, and prioritization across the Marketing and Digital organizations.
• Architect and continuously improve enterprise workflows across Adobe Workfront, Workfront Fusion, AEM and connected CMS/DAM platforms
• Design scalable demand-intake processes that connect strategic priorities with execution capacity, creative workflows and digital publishing.
• Transform manual and fragmented intake processes into automated, low-friction marketing and digital workflows.
• Develop intelligent routing, approval and prioritization mechanisms that improve speed-to-market, visibility, business team dependencies, and decision-making.
• Design and evolve capacity planning and resource-allocation models that help teams prioritize work against available delivery capacity.
• Explore opportunities to incorporate AI-assisted briefs, intelligent intake and automation into planning and demand-management workflows.

Knowledge, Skills And Abilities

• Knowledge of business/Leadership principals, including planning, organizing, directing, developing, and supervising
• Knowledge of personnel practices and regulations
• Knowledge of software development practices, concepts, methodologies, tools and trends
• Proficient knowledge of project management methodologies
• Skilled in excellent partnering, negotiation and communication in order to facilitate interactions with business Customers and technology teams
• Ability to provide tactical leadership for Team(s)
• Ability to use appropriate motivation and influence techniques to achieve desired Team results
• Ability to set and manage stakeholder expectations
• Ability to deliver quality projects on time and within budget
• Ability to manage projects using the organization's project management methodology
• Strong understanding of enterprise MarTech platforms, workflow architecture and marketing operations.
• Deep knowledge of Adobe Workfront and integration/middleware platforms, with experience designing enterprise workflow and automation solutions.
• Strong understanding of how CMS, DAM and associated marketing platforms integrate into an enterprise Content Supply Chain.

Education

• Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training

Experience

• Demonstrated experience in directly or indirectly leading team(s)
• Fully functioning, broad knowledge in:
• Business and/or Information Technology environment
• Leading teams and providing work direction
• 8-12 years relevant work-related / leadership experience
• 3+ years of experience leading multidisciplinary technology or engineering teams.
• Demonstrated experience designing and operating enterprise solutions across Adobe Workfront, Workfront Fusion, AEM, CMS/DAM and connected marketing platforms.
• Preferred:
• Business and/or Information Technology environment
• Prior experience working within Adobe Workfront, Workfront Fusion, AEM or combination of these tools for 5+ years
• Prior engineering management experience with cross-continental teams, preferably 3+ years.
• Experience implementing or operating enterprise Content Supply Chain platforms.
• Experience applying automation or AI to marketing planning, intake or workflow management.
• Familiarity with Adobe Content Supply Chain capabilities and broader MarTech transformation programs.
• Experience supporting large-scale transformation programs involving interconnected business and technology teams.

Other Qualifications

• Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information
• Ability to work extended hours as needed

Southwest Airlines is an Equal Opportunity Employer.

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Job Posting End Date

09/22/2026