Sr Performance Marketing Manager

DoubleTick; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

DoubleTick.io, headquartered in Mumbai, is seeking a Senior Performance Marketer to own and scale paid acquisition and demand-generation engines. The role focuses on turning marketing spend into qualified leads, pipeline, and revenue within a B2B SaaS context.

You will manage multi-channel campaigns (Google, Meta, LinkedIn), optimize CPL/CAC/ROAS, and partner with Sales to improve conversion. Expect data-driven dashboards and continuous experimentation to drive ROI.

Qualifications

• 5 to 8 years of experience in Performance Marketing / Growth Marketing / Digital Marketing.
• Strong experience managing Google Ads, Meta Ads and LinkedIn Ads.
• Experience in B2B SaaS, CRM, MarTech, ERP, CPaaS or other technology businesses is highly preferred.
• Proven experience managing significant paid media budgets.
• Strong understanding of lead generation, demand generation and B2B marketing funnels.
• Hands-on experience with GA4, GTM and marketing analytics.

Responsibilities

• Own and scale paid acquisition across Google Ads, Meta, LinkedIn and other relevant platforms.
• Develop and execute full-funnel campaigns across TOFU, MOFU and BOFU.
• Manage campaign budgets, bidding strategies, targeting, creatives and landing pages.
• Continuously optimize campaigns to improve CPL, CAC, ROAS, conversion rates and pipeline contribution.
• Identify new paid channels and growth opportunities.
• Build campaigns focused on generating high-quality B2B leads and sales pipeline, not just lead volume.
• Partner with Sales to understand lead quality and improve marketing-to-sales conversion.
• Track and analyze campaign performance and marketing funnel metrics.
• Build dashboards and reports to monitor spend, leads, MQLs, SQLs, CAC, conversion rates, revenue and ROI.
• Conduct A/B testing across creatives, ad copies, audiences, landing pages and offers.
• Use data and customer insights to continuously improve acquisition efficiency.
• Work closely with the content and creative teams to develop high-converting ad creatives, messaging and landing pages.
• Translate customer pain points and product USPs into compelling performance campaigns.
• Identify creative trends and continuously test new concepts and formats.
• Work with tools such as Google Analytics, Google Tag Manager, HubSpot, Salesforce, Meta Ads Manager and LinkedIn Campaign Manager.
• Ensure accurate tracking, attribution and campaign reporting.
• Collaborate with the marketing team to improve automation and lead lifecycle tracking.

Skills

Performance Marketing

Growth Marketing

Digital Marketing

Lead generation

Analytics

Stakeholder management

Tools

Google Analytics

Google Tag Manager

HubSpot

Salesforce

LinkedIn Campaign Manager

Meta Ads Manager

Job description

Job Description:

Sr. Performance Marketing Manager

About the role

DoubleTick.io, an award-winning conversational CX stack, is looking for a Senior Performance Marketer to own and scale our paid acquisition and demand-generation engine.

This role is ideal for someone who combines strong performance marketing expertise with a sharp understanding of B2B SaaS funnels and can translate marketing investments into qualified leads, pipeline, and revenue.

Key Responsibilities

• Own and scale paid acquisition across Google Ads, Meta, LinkedIn and other relevant platforms.
• Develop and execute full-funnel campaigns across TOFU, MOFU and BOFU.
• Manage campaign budgets, bidding strategies, targeting, creatives and landing pages.
• Continuously optimize campaigns to improve CPL, CAC, ROAS, conversion rates and pipeline contribution.
• Identify new paid channels and growth opportunities.
• Build campaigns focused on generating high-quality B2B leads and sales pipeline, not just lead volume.
• Partner with Sales to understand lead quality and improve marketing-to-sales conversion.
• Track and analyze campaign performance and marketing funnel metrics.
• Build dashboards and reports to monitor spend, leads, MQLs, SQLs, CAC, conversion rates, revenue and ROI.
• Conduct A/B testing across creatives, ad copies, audiences, landing pages and offers.
• Use data and customer insights to continuously improve acquisition efficiency.
• Work closely with the content and creative teams to develop high-converting ad creatives, messaging and landing pages.
• Translate customer pain points and product USPs into compelling performance campaigns.
• Identify creative trends and continuously test new concepts and formats.
• Work with tools such as Google Analytics, Google Tag Manager, HubSpot, Salesforce, Meta Ads Manager and LinkedIn Campaign Manager.
• Ensure accurate tracking, attribution and campaign reporting.
• Collaborate with the marketing team to improve automation and lead lifecycle tracking.

Ideal candidate

• 5to 8 years of experience in Performance Marketing / Growth Marketing / Digital Marketing.
• Strong experience managing Google Ads, Meta Ads and LinkedIn Ads.
• Experience in B2B SaaS, CRM, MarTech, ERP, CPaaS or other technology businesses is highly preferred.
• Proven experience managing significant paid media budgets.
• Strong understanding of lead generation, demand generation and B2B marketing funnels.
• Hands-on experience with GA4, GTM and marketing analytics.
• Strong analytical and problem-solving skills.
• Experience working with CRM and marketing automation platforms such as HubSpot or Salesforce.
• Ability to independently plan, execute, analyze and optimize campaigns.
• Strong communication and stakeholder-management skills.

About DoubleTick

DoubleTick.io headquartered in Mumbai, is a Meta award-winning AI conversational CX stack, designed to unlock conversation-led sales, marketing, and customer engagement use-cases at scale for enterprises. Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE and serves large clients across various industries like BFSI, Real Estate, Travel, EdTech, Healthcare, Auto, Retail and FMCG. Leading brands such as MakeMyTrip, Piramal Finance, CoinDCX, AU Bank, Lodha Developers among many others trust DoubleTick to power their customer conversations.

The UX friendly enterprise communication suite features a full-stack conversational platform featuring conversational centralization, automation and analytics across channels like WhatsApp chat, WhatsApp Voice, WhatsApp Groups, PSTN Calls among 10+ other channels. With its AI Agent Builder and Bot Studio enterprises can create and deploy complex AI Agents and Bots across chat and voice in minutes.

Why work with us?

• Fast-tracked career success into senior leadership positions
• Opportunity to own high value work and create impact at scale
• Opportunity to work closely with the founders and learn what it takes to grow a company in each stage of growth.
• Opportunity to work in a cultural environment where you can challenge founders/leadership and reason with them on any issue.
• Direct exposure to working with some of the largest enterprises in the world.