Sr. Partner Marketing Manager

8428 India Cloud - Genesys Cloud Services India Private Limited; Chennai District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Genesys is seeking a Sr. Partner Marketing Manager, APAC to lead partner marketing strategies across the Asia-Pacific region.

This role partners with Global Partner Organization, APAC Sales, Partner Sales, and Marketing to translate priorities into high-impact programs that drive growth. Reporting to the VP, APAC Demand Generation, you will shape plans, manage budgets, and accelerate pipeline with strategic partners.

Qualifications

• Minimum 5 years of partner marketing experience within software, SaaS, cloud, or technology.
• Experience working with VARs, TSDs, GSIs, and BPOs.
• Strong understanding of partner go-to-market models, demand generation, and B2B sales cycles.
• Experience developing and executing joint partner marketing plans and events.
• Knowledge of lead generation, pipeline creation, and pipeline acceleration.
• Experience owning or contributing to pipeline targets is highly desirable.
• Strong stakeholder management and influencing skills.
• Strong project management skills with the ability to manage multiple priorities.
• Able to work independently and collaboratively in a fast-paced, evolving environment.
• Excellent written and verbal communication skills.
• Willingness to travel approximately 30% across APAC.

Responsibilities

• Develop and own the APAC partner marketing plan with input from key Sales, Partner, and Marketing stakeholders.
• Build and manage relationships with priority APAC partners, including VARs, TSDs, BPOs, and GSIs.
• Align partner marketing programs with partner sales and business priorities.
• Develop and execute joint marketing plans to support pipeline and revenue objectives.
• Deliver partner programs across digital, hybrid, and in-person channels.
• Drive partner-sourced and partner-influenced demand and pipeline acceleration.
• Maintain strong alignment between Partner Sales and Marketing stakeholders.
• Establish program objectives, metrics, and reporting to measure performance and ROI.
• Manage the APAC partner marketing budget and optimize investment against business priorities.

Skills

Partner marketing

B2B marketing

Demand generation

Stakeholder management

Project management

Travel readiness

Tools

Marketing automation

Job description

Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day. Sr. Partner Marketing Manager, APAC Genesys is seeking an experienced and strategic Sr. Partner Marketing Manager, APAC to lead the partner marketing strategy across the Asia-Pacific region. This role will serve as a key marketing liaison across the Global Partner Organization, APAC Sales, Partner Sales, and Marketing, translating business and go-to-market priorities into high-impact partner marketing strategies and programs that drive growth. The Sr. Partner Marketing Manager will own the development and execution of the APAC partner marketing plan, working closely with our partner ecosystem to increase market awareness, generate demand, accelerate pipeline, and support joint go-to-market initiatives. With a particular focus on Genesys' most strategic partners across APAC, this role will identify opportunities to amplify our joint value propositions, engage customers and prospects, and deliver measurable contribution to regional growth objectives. Success in this role requires a strong understanding of partner-led go-to-market models, demand generation, and pipeline creation and acceleration. You will partner closely with APAC Partner Sales leadership, Partner Account Managers, regional sales and marketing teams, and global stakeholders to establish priorities, develop joint marketing plans, and ensure effective execution across markets. This is a highly visible, cross-functional role requiring strategic thinking, strong commercial acumen, stakeholder leadership, and excellent communication and program management skills. The ideal candidate is equally comfortable setting strategy and driving execution, can navigate a complex and fast-paced environment, and is passionate about creating exceptional experiences for our partners, customers, and prospects. Reporting to the Vice President, APAC Demand Generation, you will be an integral member of the APAC marketing leadership team and will collaborate across the broader regional and global marketing teams to deliver integrated partner-led demand generation programs that create qualified opportunities, accelerate pipeline, and contribute to revenue growth.

Key Responsibilities

• Develop and own the APAC partner marketing plan with input from key Sales, Partner, and Marketing stakeholders.
• Build and manage relationships with priority APAC partners, including VARs, TSDs, BPOs, and GSIs.
• Align partner marketing programs with partner sales and business priorities.
• Develop and execute joint marketing plans to support pipeline and revenue objectives.
• Deliver partner programs across digital, hybrid, and in-person channels.
• Drive partner-sourced and partner-influenced demand and pipeline acceleration.
• Maintain strong alignment between Partner Sales and Marketing stakeholders.
• Establish program objectives, metrics, and reporting to measure performance and ROI.
• Manage the APAC partner marketing budget and optimize investment against business priorities.

Knowledge, Skills and Experience

• Minimum 5 years of partner marketing experience within software, SaaS, cloud, or technology.
• Experience working with VARs, TSDs, GSIs, and BPOs.
• Strong understanding of partner go-to-market models, demand generation, and B2B sales cycles.
• Experience developing and executing joint partner marketing plans and events.
• Knowledge of lead generation, pipeline creation, and pipeline acceleration.
• Experience owning or contributing to pipeline targets is highly desirable.
• Strong stakeholder management and influencing skills.
• Strong project management skills with the ability to manage multiple priorities.
• Able to work independently and collaboratively in a fast-paced, evolving environment.
• Excellent written and verbal communication skills.
• Willingness to travel approximately 30% across APAC.

Working at Genesys

Working at Genesys AI at enterprise scale - Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year. A flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work. Growth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support. Time to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families. Recognized globally - Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys. Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

Reasonable Accommodations

Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail]. You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation - such as application follow-ups or resume submissions may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase. Our AI-powered platform connects people, systems, data and AI to help businesses work smarter, respond faster and create more meaningful interactions.